Transcript MARKETING OVERVIEW

To
Learning Center Marketing That Works
Presented By
Sandra Maresca
and
Joe & Helen Hesketh
MARKETING OVERVIEW
What is marketing from a Learning Center perspective?
Building Relationships on many fronts –with reporters, retirement
community and church staffs, any others who work with seniors
Raising awareness of and demand for what your SN learning center has
to offer
Communicating with specific target audiences
Establishing your “brand” –i.e., how you want to be perceived in your
community
“Guerilla marketing”—opportunistic marketing with minimal budget
“Advertising is what you PAY for and good PR what you PRAY for.”
WHAT ARE THE COMPONETS OF MARKETING?
Advertising
Media relations/PR
Events
Print materials
Website
Proactive communication activities
Marketing plan
Why is this important/helpful?
The components of a basic marketing
plan
(see hand-out: “How to Create Marketing Plan”)