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EU PROMETHEUS 2014
Communication Strategy
KICK OFF MEETING
Brussels
April 9th, 2013
WORK PLAN
PROMETHEUS project unique
characteristics guide our planning
Complex Master Scenario of the Exercise
The media unprepared for reaction
• Need for training in order to cope
with massive destruction coverage
• We invite specialized reporters to
participate as players at the TTX
• We record they way they organize,
their needs
• Questionnaire addressed to
reporters on basic concerns in view
of a major disaster incident
We build consciousness and awareness of a joint mission
Use of web based communication means
Direct communication via social media
for the first time in exercise
• Use of the information exchanged
by people directly
• Filter credibility and reliability
• Communicate directly with people
caught up in a crisis situation
• Incorporation of web-based
communication tools and
applications at GSCP portal
Establishment of operational joint modules
• Communication Manager - contact person from each Partner
• Share experiences and best practices
• Follow communication practice applied in the context of EU
projects
• All part of a European team
AT THE EXERCISE
• Mixed teams handling communication
• Correspondents from partner countries invited
as guests and observers at the Exercise
Joint Modules for Civil Protection missions help save
funds and improve the cooperation between the M-Ss
The partners’ team: A Strategic consortium
Raise public awareness about:
• Increased responsibilities of EU Presidency and EU-TRIO for
the operation of the Union and the function of its procedures
• 4 EU Presidencies and one new M-S:
•Cyprus
•Greece
•Italy
•Croatia
•Lithuania
The partners’ team: A Strategic consortium
• Broadens the target groups for internal communication of the
project
• Wide range of professionals from different backgrounds
• Dissemination of message to wider social groups
• Preparing volunteers for active involvement in dealing with a
real time crisis situation
Hellenic Red Cross
International Humanitarian
Society
University of Crete
Academic community
Establishing European networking ties
will help us broaden our message reach
Quality elements of the communication plan
Coverage of the exercise
Communication plan (in June 2013)
Draft Project procedures handbook (GSCP press team /
Communication manager / partners contact CMs)
Philosophy
Logo
Build common perspective on:
 Communication Objectives
 Target groups
 Messages
 Tools
 Internal communication
The message
• Enhance public awareness about the EU Civil
Protection Mechanism
• Highlight civil protection multi-level
intervention means
The participation of Media at the TTX prepares the operational
partners for the extra demands they will face due to the
presence of the media while coping with a complex crisis
management
GSCP Press Team
 Communications Manager in charge of overall communication
tasks and dissemination of project outputs
 Supervision - coordination of activities of Task F - Grand
Agreement
•
Public education
•
Transfer of know-how
•
Press releases
•
Establishment of Project website
•
Presentation of movie
 Organizing of events to take place in Athens
Appointed to both the EU-Presidency and
the Prometheus communication teams
Methodology unique elements
 Media table at the table top exercise
 Recording the impact of communication actions
 Testing and rehearsing provision of information to the public
and the media during the events
 Project communication through both traditional and web
based and interactive media
 Associated with reporters through new technology
applications
 Common guidelines for the response to the media in crisis
management in cooperation with the Hellenic Fire Service
Press Office
 Set up of specialized “civil protection” reporters’ team
Standard communication means
EU PROMETHEUS 2014 Exercise Project Website
 Enhance the visibility of the project
 Promote activities of all Partners and DG ECHO
Facebook group / twitter account
What the community needs to learn from
Prometheus project?
Increase public awareness about:
• The operation of the EU Civil Protection Mechanism.
• The practical aspects of the establishment of joint EU modules
and the way they affect the function of government agencies.
Through building joint forces the
EU M-Ss can
 Save resources - financial
and human at core
activities,
 Multiply the impact of any
joint action,
 Share knowledge and means
Looking forward to your cooperation
Thank you for your attention