Transcript Marketing Madness - Essentials Guides

Marketing Madness
How to Talk Your Way Out of
Debt
Opening Activity
• Identify these companies according to
their marketing strategies:
– A white duck walks around saying the
company’s name
– Taste the Rainbow
– (Name of company), eat fresh
– Save money, live better
– Silly rabbit, (product name) is for kids
Learning Objective
• Identify ways companies market their
products
Popular Advertising Techniques
• Read through the
handout “Popular
Advertising
Techniques”
Popular Advertising Techniques
1. Repetition: the product name is repeated
at least four times.
2. Emotion: Words are used in the ad to
evoke strong feelings about someone or
something
3. Nostalgia: Creates a sentimental tone
while pointing back to “the good old
days.”
Popular Advertising Techniques
4. Bandwagon: Persuading people to do something by
telling them that others are doing it too. “Don’t be left out.”
5. Testimonial: Famous people say they use a product or
persuade you to use a product.
6. Transfer/Fantasy: By using the names or pictures of
famous people, but not their direct quotations, the ad is
trying to convey that the product will help the consumer
imitate the famous person in the ad.
Popular Advertising Techniques
7. Statistics: facts and statistics are shown
8. Humor: Makes people laugh so they
have a positive association with the product.
9. Sense Appeal: sounds or pictures that
are pleasing to the eye.
Group Activity
• Get into a group of 2-3 students
• Select one of the marketing strategies and
create a 30 second commercial that
illustrates that advertisement approach
• You will present your ad to the class
• The class will then guess which approach
you are presenting
Discussion Question
• How do these marketing strategies
encourage people to use credit?
• How does recognizing these marketing
strategies help people avoid unnecessary
purchases?
Summary
• As you watch or read media, recognize
these marketing strategies
• Remember that purchasing a product will
not increase your happiness in the long
term
• Credit card debt does the opposite in fact
Exit Activity
• Give me a famous
company slogan and
then identify its
marketing strategy
Additional Time
• Complete the
“Commercial viewer”
activity sheet as you
watch 30 minutes of
TV tonight