Transcript Internet Marketing

Steps to an E-business
Developing Concept and Selling Points
 Domain name
 Website Development
 Sales and Marketing
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Internet Marketing
Why is internet marketing important?
 Drive high quality customers to their website
 Increase sales leads from customers looking
for their products and services
 Build their brand online by communicating
marketing messages to their target audience
 Increase their profile against their competitors
 Target a global audience via international
search engines
Kinds of Internet Marketing
Search Engine Optimization
 Social media marketing
 Email marketing
 Referral marketing
 Content marketing
Kinds of Internet Marketing
Search Engine Marketing
 Pay per click
 Cost per impression
 Search analytics
 Web analytics
Kinds of Internet Marketing
Affiliate Marketing
 Cost per action
 Revenue sharing
Search engine optimisation
SEO is the act of modifying a website to increase its
ranking in organic (vs. paid), crawler-based listings
of search engines
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How do organic search listings work?
A spider or crawler which is a component of a SE
gathers listings by automatically "crawling" the
web
The spider follows links to web pages, makes
copies of the pages and stores them in the SE’s
index
SEO
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Based on this data, the SE then indexes the pages
and ranks the websites
Major SEs that index pages using spiders: Google,
Altavista, Msn, Aol, lycos
“Spiders read only text, nothing else”
Task
In groups of 3, you will come up with a niche product you will sell
online. (5 mins)
Discuss how you will market the product. (5 mins)
You must use at least 5 of the internet marketing strategies mentioned
previously.
You must present your product and marketing strategy on a powerpoint.
The presentation should be about 2-3 mins long and everyone must
speak a little about the marketing strategy.
You will be graded on this project. It is 50% of your C.A.
Task
You need to research market shares, competing or similar products,
and explain the reasons why you implemented your chosen marketing
strategies.
You will be graded on the content of your PowerPoint.
 You will be graded on the neatness and design of your PowerPoint.
 You will be graded on the research you did for this product.
 You will be graded on how well you deliver and pitch your
presentation.
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