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Google, Bing, MSN, Yahoo! and many more! How useful are search Engines? We discussed some of the techniques involved in the previous lesson. Search Engines are vital to a business, simply because they drive internet traffic to a website. The more people that visit your site, the more likely some one is to buy something. This means more money!! SEM What is SEM? SEM stands for “search engine marketing.” It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.” Let’s look at the following video for more information on the topic: http://www.youtube.com/watch?v=SHrBNQlPWZ4 http://www.youtube.com/watch?v=r6--NfGKbsA Kinds of Internet Marketing Social media marketing – is a form on internet marketing through the use of social media. http://www.youtube.com/watch?v=ACxGUowYcSk Please jot down reasons you agree or disagree with the importance of social media marketing. You will be asked questions randomly after the video. Kinds of Internet Marketing Email Marketing Email marketing is another way to stay in contact with customers and keep them aware of offers and deals. http://www.youtube.com/watch?v=PPfNTJ3S010 Kinds of Internet Marketing Driving Traffic! There are many other ways to drive business to your website, such as: Pay per click Affiliate marketing Paying search engines for a higher rankings Search engine optimisation SEO is the act of modifying a website to increase its ranking in organic (vs. paid), crawler-based listings of search engines How do organic search listings work? A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index SEO Based on this data, the SE then indexes the pages and ranks the websites Major SEs that index pages using spiders: Google, Altavista, Msn, Aol, lycos “Spiders read only text, nothing else” Task In groups of 3, you will come up with a niche product you will sell online. (5 mins) Discuss how you will market the product. (5 mins) You must use at least 5 of the internet marketing strategies mentioned previously. You must present your product and marketing strategy on a powerpoint. The presentation should be about 2-3 mins long and everyone must speak a little about the marketing strategy. You will be graded on this project. It is 50% of your C.A. Task You need to research market shares, competing or similar products, and explain the reasons why you implemented your chosen marketing strategies. You will be graded on the content of your PowerPoint. You will be graded on the neatness and design of your PowerPoint. You will be graded on the research you did for this product. You will be graded on how well you deliver and pitch your presentation.