Transcript File

Necessity ruled their lives, money was tight and
could only be spent on things they needed, not
wanted.
 Advertisers paid less attention to the special
qualities and focused more on what people
wanted or hoped to be.
 The appeal made by advertisers to consumers
was one that promised happiness and success -if you used XYZ product.
 They wanted scientific proof that what
advertising agencies were telling them in their
ads was in fact true.

Advertising had to take a turn from promoting
and selling products to selling gender roles.
 Despite any progress the women’s movement
had made in the 1920s, the1930’s women had to
stay home and keep the family together while
men went out and searched for work. Advertisers
had to react accordingly.
 Magazines began using advertisements to show
just how exciting and rewarding staying home
can be rather than working in a filthy factory.

 Advertising
became so sophisticated and
manipulative during this time that Congress
attempted to curb and regulate the
advertising industry.
 Federal Food, Drug and Cosmetic Act in
1938 - required truth in advertising, as well
as disclosing accurate information on
package labels.
 Making deliberately frivolous or misleading
claims in advertising became a punishable
offense.
 Tobacco
companies actively marketed
their product to children
 Instead of leaving milk and cookies out
for Santa, maybe all he needs is an ash
tray.
 Once physician approved
Advertisements in The Seattle Times
Type of Ad
Food
Alcohol &
Tobacco
Fashion
1928
11 (4.6%)
1 (0.4%)
1932
17 (10%)
5 (3%)
1935
9 (4%)
8 (3.6%)
Male: 14
Male: 9
(5.4%, Female (5.2%),
82 (34%)
Female: 37
(21.6%)
Automobiles 13 (5.4%)
2 (1.2%)
Male: 8
(3.6%),
Female: 39
(17.4%)
10 (4.5%)
Radios
10 (4.1%)
Furniture
37 (15.4%)
Entertainme 29 (12%)
nt
Financial
8 (3.3%)
Men's
5 (2.1%)
products
Women's
20 (8.3%)
products
Baby
3 (1.2%)
products
Housing
7 (3%)
Diamond
2 (0.8%)
ads
for Seattle
Times
1 (0.6%)
25 (14.6%)
35 (20.5%)
12 (5.4%)
28 (12.5%)
40 (17.9%)
4 (2.3%)
3 (1.8%)
15 (6.7%)
4 (1.8%)
19 (11.1%)
23 (10.3%)
2 (1.1%)
1 (0.4%)
8 (4.7%)
4 (2.3%)
27 (12.1%)
-
TOTAL
171
224
241
 Sponsors
bought time slots on radio for
advertising.
 While many advertisers placed ads
between popular radio shows, others acted
as "sponsors" of newly created shows. These
shows mixed commercials, endorsements
and product pitches throughout the show.
 These ads were presented in an
entertaining format. Jingles, which were
musical commercials, became a standard
form of advertising.
 Theme
of "The World
of Tomorrow" - gave its
estimated 25.8 million
visitors a glimpse of
the future
• First time TV are really
seen by the public
• General Motors Exhibit
In 1937 Chicago’s Cook County
Hospital opened the first blood bank that
stored blood given by live donors.
 Improvements to anesthesia.

scientific research suffered from the lack of
funding
 Pluto is discovered in 1930’s
 Albert Einstein immigrates to the United
States and in 1939 write letter to FDR to
develop the atomic bomb.
 Development of synthetic materials such as,
plexiglass, nylon, and cellophane
 improved manufacturing techniques for as
polymerization, - increased production of
gasoline by nine million gallons a year
