Transcript Cyberpace Advertising

Cyberpace Advertising
Advertising slogans
Celebrity Endorsement
Beauty Appeal
Testimonials
Rhetorical Question
My adveristings
Advertising slogans
They are subject to ethical constraints and are often
viewed with reservations. It are claimed to be,
and often prove to be, the most effective means of
drawing attention to one or more aspects of a
product. For example, McDonalds' slogan, "I'm
lovin' it" is a combination of many different
techniques, including a variety of associative
responses
Celebrity Endorsement
Associates product use with a well-known
person. By purchasing this product we
are led to believe that we will attain
characteristics similar to the celebrity.
Beauty Appeal
Beauty attracts us; we
are drawn to beautiful
people, places, and things.
Testimonials
A testimonial or endorsement is a written or
spoken statement, sometimes from a public
figure, sometimes from a private citizen,
extolling the virtue of some product, which is
used in the promotion and advertising of
that product.
Rhetorical Question
This technique poses a question to the
consumer that demands a response. A
question is asked and the consumer is
supposed to answer in such a way that
affirms the product’s goodness.
Intercontinental missile
Nothing is impossible
Enormous might