Transcript “Gotcha!”
An Overview of Advertising Strategies By Wendy N. Cohen and Dani Hall GUIDELINES FOR USING THIS POWERPOINT • Examine each advertisement and answer the questions to determine the target audience, and how the advertiser is trying to convince the audience . • The main advertising strategy will be on a slide after the ad(s). • Some advertisements may use more than one strategy. Advertising Terms Target Audience Who the ad is intended to persuade Advertising Strategy Particular technique used by an advertiser to persuade the target audience. •Who is the target audience? •What about this ad might make someone want to buy this product? EVERYONE IS DOING IT--- BE COOL AND POPULAR •Who is the target audience? •What about this ad might make someone want to buy this product? AWARDWINNING OR PROVEN BY SCIENCE •Who is the target audience? •What about this ad might make someone want to buy this product? 1 of 2 •Who is the target audience? •What about this ad might make someone want to buy this product? 2 of 2 POWER: BECOME BETTER THAN EVERYONE ELSE •Who is the target audience? •What about this ad might make someone want to buy this product? 1 of 2 •Who is the target audience? •What about this ad might make someone want to buy this product? 2 of 2 SCARE or HEALTH ISSUE •Who is the target audience? •What about this ad might make someone want to buy this product? 1 of 2 •Who is the target audience? •What about this ad might make someone want to buy this product? 2 of 2 HUMOR •Who is the target audience? •What about this ad might make someone want to buy this product? FAMOUS PERSON ENDORSEMENT MAIN ADVERTISING STRATEGIES • • • • • • Everyone is doing it---be cool and popular Award-winning or proven by science Power: become better than everyone else Scare or health issue Humor Famous person endorsement