Transcript Advertising - Westbrooks-Wiki

Advertising
By: Tyler Crawford
Definition
• A non-personal form of communication
intended to persuade an audience
(viewers, readers or listeners) to purchase
or take some action upon products, ideals,
or services.
Education
• A business degree with a major in
marketing would be part of the education
you would need for an advertising career.
Responsibilities / Work Conditions
• Responsibilities- To persuade customers
to purchase a good or service.
• Conditions- Selling can be stressful
because income and job security depend
directly on the agent's ability to maintain
and expand his or her clientele.
Qualifications
• Employers look for applicants who are
honest and who possess a pleasant
personality and neat professional
appearance.
Salary
• Including commissions, median annual
wages for all advertising sales agents
were $43,480 per year in May 2008. The
middle 50 percent earned between
$30,750 and $64,320 a year. The lowest
10 percent earned less than $22,620, and
the highest 10 percent earned more than
$93,600 a year.
Employment Outlook
• Advertising sales agents held about
166,800 jobs in 2008. Workers were
concentrated in three industries: 33
percent were in advertising, public
relations, and related services; about 32
percent were employed in newspaper,
periodical, book, and directory publishers;
and 17 percent were in radio and
television broadcasting.
Opportunities of Advancement
• Advancement in the occupation means
taking on bigger, more lucrative clients.
Agents with proven leadership ability and
a strong sales record may advance to
supervisory and managerial positions,
such as sales supervisor, sales manager,
or vice president of sales.
Specific Jobs
• Most advertising sales agents work
outside the office occasionally, calling on
clients and prospective clients at their
places of business. These agents may
have an appointment, or they may practice
cold calling—arriving without an
appointment.