Transcript Sex and the Media (download PowerPoint file)

Are you buying it?
Sex and the Media
 Directions: For this assignment, cut
out two advertisements from
magazines that directly or indirectly
involve sexuality.
 Look at ads for clothes, cosmetics,
jewelry, fragrances, tobacco, alcohol, and
others.
 Answer the following questions
Questions





In what magazine did you find this
ad?__________________________________
What is the actual product that is being
advertised?________________________
Describe the people/background in the
ad.________________________________
Is any factual information given about the
product? If so, what?_______________
Who do you think this ad is trying to appeal
to(“Target Audience”)?
Questions





What image or message is the advertiser trying to
get across?_________________
How is SEXUALITY used to sell this
product?____________________________
What advertising techniques/hooks are used?
(rebellion, humor, sense appeal, slogans, fun,
excitement, famous person, etc.)
Does this ad mention or imply anything about
“safer sex?”___________________
Do you think this ad is effective in getting the
viewer to “buy” what they are selling? Why or
why not?
Example
blog.easyautosales.com/tag/advertising/
Example





In what magazine did you find this ad? Internet Ad
What is the actual product that is being
advertised? BMW used cars
Describe the people/background in the ad.
Scantily clad woman
Is any factual information given about the
product? If so, what? Other than premium used
cars, nothing
Who do you think this ad is trying to appeal to
(“Target Audience”)? Men
Example





What image or message is the advertiser trying to get
across? BMW are young, sex, hot
How is SEXUALITY used to sell this product? Girl looks
naked, slogan conveys an experienced sexual past
What advertising techniques/hooks are used? (rebellion,
humor, sense appeal, slogans, fun, excitement, famous
person, etc.) slogan, excitement
Does this ad mention or imply anything about “safer sex?”
not at all, sex is implied the car seems an afterthought
Do you think this ad is effective in getting the viewer to “buy”
what they are selling? Why or why not?
This would be especially effective for anyone influenced by
the message of sexiness.
References
 Dom Splendorio, Health Educator,
AAHPERD 2008
Subliminal messages?
dabelklik.blogspot.com/2008/08/subliminal-adv...