Transcript 10.02 Factors that Influence Spending

10.02 Factors that
Influence Spending
Advertising

Advertising is designed to attract the
consumers attention and promote sales

Slogans and jingles are created to make
consumers remember the ad
Advertising
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One of the purposes of advertising is to
give the consumer more choices when
making a purchase

Advertisers use websites, store windows,
point-of-sale, and print media (even phone
books)
Celebrity Endorsing

Consumers need to remember that
celebrities are paid by the manufacturer to
appear in the advertisement (they may or
may not actually use the product)
Think About Your Purchases

Items should only be purchased after
careful consideration
 Do
you really need the product?
Impulse Buying
Impulse buying is purchasing something that the
consumer didn’t
originally intend to buy
 A good way to avoid
impulse buying in a grocery
store is to follow a specific
list of items that you need
(don’t shop hungry!)

Product Labeling

Gives the consumer some information
about the product
Faulty Products
If a consumer purchases a faulty product
(one that doesn’t work as intended), they
should first take it back to the store that
they purchased it at
 Consumer’s Right to Redress = a
consumer has the right to a refund or a
replacement when products don’t work
properly
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