Transcript Persuasive appeals

PERSUASIVE APPEALS
Sixth grade social studies
ARISTOTLE
• Greek philosopher Aristotle divided the art of persuasion into three
categories: ethics, emotion, and logic. Incorporating these three appeals will
strengthen your argument.
PATHOS
Using emotional connection to persuade the reader.
Appeal to imagination and sensitivities.
Imagery and emotional words
PATHOS
• Pathos is most associated with fear propaganda and glittering.
• Examples of pathos (emotional) appeal in the media:
• Pathos example
PATHOS
ETHOS
Using ethical appeal to persuade the reader.
Convincing the reader you are worth listening to.
Credibility and authority
ETHOS
• Ethos is most associated with testimonial propaganda.
• Examples of ethos (ethical) appeal in the media:
• Ethos example
ETHOS
LOGOS
Using logical appeal to persuade the reader.
Using reasons to support a claim.
Facts and statistics
LOGOS
• Logos is most associated with cardstacking propaganda.
• Examples of logos (logical) appeal in the media:
• Logos example
LOGOS
DISCUSSION
• Think- Pair- Share
• Which of the three appeals would bandwagon fit
into? Support your answer.
• Ethos- Ethical
• Pathos- Emotional
• Logos- Logical
DISCUSSION
• Which of the three appeals does this statement
address:
• "As your doctor, I have to tell you that if you don't
stop smoking, you're going to die."
WHICH APPEAL DO THESE ADVERTISEMENTS USE?
YOUR TURN
As a group, write an advertisement for your favorite food using one of the
three appeals. You have 7 minutes to discuss and complete your ad.
The teacher will take it up when you are finished.
You will receive another groups advertisement, in your group, you will
decide what appeal was used. Write your answer on the back of the ad.
This will be taken up for a grade.
1. We are known and respected because of our good name: Mighty Clean.
Our loyal customers have trusted our Company for over 50 years. And we can
now continue serving you through the World Wide Web; you can now buy our
products on-line, with the same lifetime guarantee and value that you have
come to expect. Visit us online for a full list of quality trusted Mighty Clean
products.
2. Cars built by the Eco-Company are completely made through the use of reusable materials and recycled parts. They even run on eco-friendly fuel. Let’s all
do our part to save Mother Earth; if you have to drive a car that protects the
environment—drive an Eco-Company car!
3. Do you suffer from extreme bad breath? Don’t worry! You will no longer feel
left out of conversations in the halls, or worried about talking in public! You will
have the courage to speak your mind without fear. Buy Fresh Mouth Gum,
and you will become the most popular kid at school!
4. Fair trade agreements have raised the quality of life for coffee producers, so
fair trade agreements could be used to help other farmers as well.
5. According to the Murphy Corporation study, when teachers’ salaries are
raised in a district, more high quality teachers are hired, and teacher morale is
higher. When teachers’ salaries are lowered, the study found that more
teachers left the profession and a higher percentage of teachers were hired
without a credential.
6. My sister is a teacher, and she often has trouble paying her bills. She is an
excellent teacher, dedicated to her students, funny, warm, loving, and yet,
she can only afford to live in a tiny apartment.
7. If children are our future, as we often say, we should understand that
investing in their intellectual development is a necessary step for securing the
future of all Americans. Investing in our teachers is investing in our children.