Transcript Rhetorical Strategies

Rhetorical
Strategies
Persuasive Speech:
The Power of Language
•Clearly states the issue
and a position
•Gives an opinion and
supports it with facts and
reasons
Power of Language Con’t:
Takes opposing views into
account
Uses sound logic and effective
language
Concludes by summing up
reasons or calling for action
Rhetoric:
• It is an artistic form
of communicating
ideas
• 3 Divisions
–Logos, or the appeal
to reason;
–Pathos, or the appeal
to emotion; and
–Ethos, or the appeal
to character.
Designing the Speech
• His or her position has
a firm moral basis and
sound logic.
• Deductive: Begins
with a generalization
of issue , or premise,
supported by facts
(like our essay
format)—linear
thought
• Inductive: Begins
with examples
and facts from
which the writer
draws
conclusions about
the issue—
circular thought
Appealing to Your Audience
• Emotional
• Ethical Appeal:
Appeal: Focused Based on a
on specific
sharing of moral
examples of
values; taps into
audience’s sense
suffering –
of
right,
wrong,
finding common
justice, and
experiences
virtue
Loaded Language:
• Deeply detailed
descriptions evoking
vivid imagery; also
rich in connotation—
reference to words
possessing multiple
meanings and having
command of this
Styles to Consider:
• Elevated Language: Carefully chosen
words create mood and tone of
speech—always consider the audience
and the tone which must be used
• Rhetorical Questions: Questions that do
not require answers, because the
answer is obvious
• Repetition: Repetition of a point or
expression of a point in new ways
emphasizes the importance of the issue
Other Devices:
• Allusions: an indirect reference
to a person, place, event, or
literary work with which the
author believes the reader will
be familiar
(i.e. “Plan ahead: it wasn't
raining when Noah built the
ark.” --Richard Cushing
Other Devices Con’t:
• Antithesis: establishes a
clear, contrasting
relationship between two
ideas
(i.e. “That's one small
step for a man, one giant
leap for mankind.” --Neil
Armstrong)
Con’t Devices:
Parallelism—a sentence or several sentences
are expressed similarly to show that the
ideas in the parts or sentences are equal in
importance
(I.e. To think accurately and to write
precisely are interrelated goals.
Ask not what your country can do for you—
ask what you can do for your country.”-JFK
In a democracy we are all equal before the
law. In a dictatorship we are all equal before
the police." -Fernandes
Syllogism
• Major premise: All women are too
chatty.
• Minor premise: Mrs. Villasenor is a
woman.
• Conclusion: Mrs. Villasenor is chatty.
• Based upon relationships between the
major and minor premises, conclusions
may be derived; each premise has
something in common in the conclusion