Transcript propaganda_presentation_2

Propaganda
What the heck is it?
Propaganda…from
propagate…meaning to spread
Ideas…to persuade
or influence!
It is pie in the sky, persuasion, and
all of these approaches.
•
•
•
•
•
A.
B.
C.
D.
E.
Appeal to authority
Emotional appeal
Card stacking
Free or bargain
Name calling
Appeal to Authority
Appeal to Authority
(association): A writer may
mention an important event or
person (or even a pet of
importance) in essays, a speech,
or commercial to lend importance
or credibility to his/her argument…
Translation into Kid-ese :
• Appeal to authority means:
• Use the name of some important guy or
person that people admire to make it
seem like he or she thinks your ideas or
products are the absolute greatest.
Morris type cats are the
authority on cat food.
Morris type cats are
impersonated by
experts onMorris
catisfood.
Purrcival Clawed, Mrs.
Morris eats only
Friskies.
Bova’s
cat.
Card Stacking
•Card Stacking: tells
the facts for one
side only…as Gus
while chasing the
cat.
It is all the
cat’s fault; he
needs exercise.
I only played
chase to help
BJ exercise.
He told me,
really, to help
him exercise.
The cat made me do it.
Emotional Appeal
• Emotional Appeal: Writers
may appeal to fear, anger or
joy to sway their readers.
• They may also add climax or
excitement.
The mice are gathering
beside the porch. . They
plan to take over the
entire house and family…
only cats can save the
family. Act now… get
more cats.
Free or Bargains
•Free or Bargain: a
speaker suggests that
the public can get
something for nothing
or almost nothing
Just show up,
No practice,
Hop on the
beam…score
10 with no effort,
No Sweat,
No problems!
Name Calling
• Name Calling:
describing bad aspects of a
competitor's product so that
the advertised product
seems better…
Wilson’s
basketball is the
best. Rally balls
have no bounce,
are expensive,
and do not last
more than a
season.
They want to “mold” your thinking.
• Propaganda is
applied by
advertisers, radio and
television
announcers, and
sports and music
personalities…
anyone who wants to
influence human
behavior.
YIKES!
Beware the dreaded---
Name
calling
Governor Cutie says, “Vote for me!”
Appeal
to an
authority
Don’t be a
Geek… buy “air
Jordan's!”
Name Calling
Shaq wears them!
Appeal
To
authority
Even the plain, every day geeky
wanting-to-be-like-everyone-else type
kid buys “Jordan’s…
• If not… the
other kids will
make fun of
him or her…
Check
those
“buddies”
… ugh!
namecalling
The latest “Air Jordan’s last …
Chucks fall
apart.
They are
bad for your
feet
If you wear
Jordans you can
out run anyone.
Scared you’ll
get caught?
Wear Jordans!
Emotional
appeal
Someone’
$ taxes pay for it.
the price tag…
•None. It is Free!
•(nothing in life is
Free-even lunch)
A
freebie
.
Just show
up and
have
success
and
fame…for
nothing. It is
free.
We are
women; we
can do it all,
and that is
authority
and
emotion.
Appeal to Authority
So, is this propaganda?
It is pie in the sky, persuasion, and
all of these approaches.
•
•
•
•
•
A. Appeal to authority
B. Emotional appeal
C. Card stacking
D. Free or bargain
E. Name calling
Yup…all propoganda