Transcript Tyler Hensley

Ms. Hughes – 2nd Period
Presenter: Tyler Hensley
Who is the attended Audience?
Who is the attended Audience?
• The attended audience
would be those who are
smokers, and those who
might plan to start
smoking. This ad helps the
audience understand
that if they were to start
this habit, then a downfall
to smoking would be
death symbolized by the
way the cigarettes are
depicted.
What is the Logical Appeal?
What is the Logical Appeal?
• The logical appeal
would be that if
someone was to start
smoking, then the
consequence to
smoking would be
death, symbolized by
the way the cigarettes
are being depicted as
a gun.
What is the Ethical Appeal?
What is the Ethical Appeal?
• The ethical appeal
would be the logo that
is appearing on the ad.
What is the Emotional Appeal?
What is the Emotional Appeal?
• The emotional appeal
would be that the
cigarettes that you are
smoking are slowing
killing you by lung
cancer and other
diseases caused by
smoking.
How does the lighting affect this ad?
How does the lighting affect this ad?
• The lighting affects the
ad, because it allows
the reader to only
focus on the cigarettes
and the way that they
are formed like a gun.
This draws the readers
attention to
understand the affects
of smoking.
Sources:
• Murphy, Paul. The Roy Castle Lung Cancer
Foundation. N.d. Photograph. Europe.
Passivesmokingkills.org. CHI and Partners, UK.
Web. 25 Nov. 2012.
<http://adsoftheworld.com/media/print/the_ro
y_castle_lung_cancer_foundation_passive_smo
king_shotgun?size=_original>.