Transcript Unit 34 Website Design Strategy M1 / D1

Unit 34
Website Design Strategy
M1 / D1
Unit 34: Business Studies @ TSS
M1 Task
- Choose 1 website from your 3
- Identify and explain in detail the target audience (Who is it
aimed at, gender, age, income, lifestyle, and social class and
why?)
- How has the DESIGN of the website met the requirements of
the target audience? (Talk about navigation, language,
efficiency, speed of response, respect for privacy, design of web
pages, accessibility, and visual appeal)
Unit 34: Business Studies @ TSS
M1 Help
 Navigation (Quality and deign of the navigation + ability to
complete transactions)
 Language (Use of language in content and legible text)
 Efficiency (Quick and easy)
 Speed of response (Making the site fast to respond to page
changes)
 Respect for privacy (protected website, usernames and
passwords, cookies)
 Design of web pages (User paths through the site, ranking
information, search engine operation, personalisation vs
speed, visual appeal vs speed, visual appeal vs legibility)
 Accessibility (DDA Act)
 Visual Appeal (fonts and graphics, multimedia elements,
white space, appealing to target group, consistency with
brand image)
Unit 34: Business Studies @ TSS
D1 Task
- Use the same website from M1
- Develop a WELL EXPLAINED and JUSTIFIED conclusion about
the design of the selected website relating your thoughts,
views, opinions, justification and explanations to things you
talked about in P1, P2, P3 and M1.
Unit 34: Business Studies @ TSS