Transcript PROPAGANDA - Downtown Magnets High School

Methods of
Persuasion
Emotional Appeal
 Emotional Appeals
use emotions such
as anger, fear, and
pity to convince.
Emotional Appeals – Morals
 Emotional appeals
also use people’s
moral attitudes
about right and
wrong, good and
evil, in order to
convince.
Emotional Appeal –
Bandwagoning
Everyone else is doing it!
Emotional Appeal –
Scapegoating
Blame others for your problems.
Emotional Appeal –
Sarcasm / Satire
Sarcasm – witty language used to
convey insults or scorn.
Emotional Appeal –
Repetition
 To repeat a
word
or phrase for
emphasis.
Emotional Appeal –
Rhetorical Questions
When Sojourner Truth
attended a women’s
rights convention
where many clergy
were opposed to
women’s rights, she
compared her
strength to that of
men, and asked,
“Ain’t I a woman?”
Emotional Appeal - Allusion
 A hint at something that most people
are familiar with.
 For example, this
picture alludes to
Adam & Eve’s
apple.
Logical Appeals - Facts
 Logical Appeals use
facts and reasoning –
sometimes false logic to convince others.
 This poster argued that
the care of each
"undesirable" cost the
"undue burden" of
60,000 marks of
German taxpayer
money over the
patient's lifetime, and
that there was a better
- indeed, a "final" solution to the difficulty.
Logical Appeal –
Anecdotes
Anecdote – a
short account of
an incident.
Anecdotes are
used as examples
to support an
opinion, or as
stories that
appeal to our
emotions.
Logical Appeal – Expert Opinion
Expert Opinion – using quotes from
knowledgeable sources for support.
Logical Appeal - Case Studies
Case Study – a careful study of an individual
or group situation that reveals what factors
led to a particular success or failure.
Works Cited
 Amazing Propaganda Posters. Oddee. Accessed 4 Sep 2008.
http://www.oddee.com/item_66536.aspx
 Say Something with Posters. Carnegie Mellon Design. Accessed 4
Sep 2008. http://www.design.cmu.edu/show_gallery.php?id=522
 Hine, Lewis W. The History Place. Copyright 1998. Accessed 17
Sep 2008. http://www.historyplace.com/unitedstates/childlabor/
 http://rlv.zcache.comadam_and_eve_apple_the_forbidden_fruit_
shirt-d235885750505069916qnvc_325.jpg
 http://images.paraorkut.com/img/pics/images/i/i_have_a_dream11624.gif