Transcript Advertising Appeals

Advertising Appeals
Appealing to
Emotions
Uses
• Advertising.
• Politics.
• Any place someone uses
emotional appeals rather
than logic to get
something.
In Advertising:
Claims about the product
• It will change your life!
• It will meet an essential
need!
• It will solve your
problems!
Appeal to emotions:
Especially for Instinctive
Needs
• Survive
• Security
• Sex
• Altruism
• Curiosity
• Adventure
• Belonging
• Health
Appeal to emotions:
Cultural Values
• Youth/beauty
• Entertainment
• Value $
• Succeed
• Status
• Easy and convenient
Typical format: Parable
• Ad tells a story
• Person has problem
• Discovers product
• Problem solved
Assignment
• Find ads that appeal to
instinctive and cultural
values.
• Which group can find the
most appeals?
Question
Explain how the language
and images in your ad
create an emotional
appeal. Be sure to identify
the emotion.
Instinctive and Cultural
Appeals
•
•
•
•
•
•
Youth/beauty
Entertainment
Value $
Succeed
Status
Easy and
convenient
•
•
•
•
•
•
•
•
Survive
Security
Sex
Altruism
Curiosity
Adventure
Belonging
Health
Assignment #2
• Present your ad analysis to
your group
• Group discuss, presenter note
on back other appeals
• Group identify which appeals to
present to class.Which group
has the most types of appeals?