Transcript Exit Ticket 3-1: Advertising Appeals Lesson

ADVERTISING APPEALS ASSIGNMENT
Exit Ticket 3-1 (40 points-Summative)
Create two advertisements IN CLASS
today
 THIS should be done individually or in partners
(only)
IN CLASS-USE COLORED PENCILS OR
MARKERS
See the next slide for a review of
“Types of Advertising Appeals!”
Types of Advertising Appeals
Testimonials
A television star or someone who appears to be an
authority tells you that a product is the best.
Bandwagon Appeal
Everyone is doing it. It is the thing to do.
Scare Tactics
You or your family will be safer or healthier with
this product.
Appeal to Individual Feelings
You will feel like a million bucks if you use this.
Sex Appeal
You will get more dates if you use this product.
Or, the ad seems to be selling sex appeal.
The Folksy Appeal
Just like mom used to make.
The Numbers Game
“3 out of 4 doctors surveyed recommend this item.”
“What Will Others Think?”
Makes you worry about your appearance. “Ring around the collar.”
Snob Appeal $$$
Using status to sell. “Available only at fine department stores”.
Advertising Appeals Rubric
(Econ 59.)
40 pts. (Summative-80%)
EXCEEDING
5
Excellent- final
draft,” quality.
Very creative, all
components
present including
colored/shaded
Advertisements
(2), detailed
information –
using two
different
“Advertising
appeals .”
“New York Here a
Come!”
PROFICIENT
4
Good- final draft,”
quality. Creative, all
components present
including
colored/shaded Ads
(2) informationusing two different
“Advertising
appeals.”
“Downtown Portland
Here I come!”
PROGRESSING
3.5
Good - final draft
qualityall components
present in your two
Advertisements.
Two different
“Advertising Appeals”
used.
“Currently working my
way up as a delivery
person”
EMERGING
3
O.K.-A draft-all
components present
including 2
Advertisements,
Looks like a rough
draft effort
“Bare minimum’
“Looking for Work!”