Transcript Propaganda Definitions Power Point

Propaganda
Designed by Ms. Prieur
The use of
words and images
to
PERSUADE
Fallacy:
False logic
or
False reasoning
used to persuade or manipulate
an audience
Appeals to emotion
*Fear
Appeals to Emotion

*Basic human needs (food,
clothing, shelter)
Appeals to Emotion

*Need for love and
acceptance
Use of Slogans
Repetition of easy-to-remember phrases
Usually 2 or 3 words
*Hope and Change
*Peace, Land, Bread
*Go for it!
*Better dead than red
Deception
*Telling lies
*Not telling the whole truth
*Changing facts
Rhetorical Questions
*Leaders ask questions that the
audience is not expected to
answer
*they provide the answers so no
one has to think for
themselves
Testimonial
*The use of a famous person
to endorse a product
Bandwagoning
Act now or be left out!
Loaded Words
*Duty
*Honor
*Respect
*Brother
*Enemy
*Liberal
*Conservative
*Weak
Hasty Generalization
*All (all short people are smart)
*Never (red heads never win)
*Everyone (everyone is failing this
class)
*Stereotyping
False Cause and Effect
“NoN Sequiter”
which means in Latin: it does not follow.
*I broke a mirror this morning and failed my
science test.
Black or White Argument
Giving only two solutions
*“We either fight or We die”
*“We have to cut educatioN SpeNdiNg or
have aN uNbalaNced budget”
Slippery Slope
One step leads to a terrible conclusion
“if We have a pep rally, NoNe of the
students will take class seriously.
Soon everyone will be skipping class and
failiNg.”
Red Herring
Changing the topic
“i kNoW uNemploymeNt iS aN iSSue, but
What about potholeS?”
False Use of Authority
*Doctors give advice on investments
*Athletes as decorating experts
*Actors who try to be political analysts
What does he
Know about nail polish?
Attack the Man
(name calling)
Attempts to destroy the character
of the person instead of dealing
with the facts
Plain Folks
Leaders try to show they are
“Normal people”
just like the audience
Paris Hilton
Brad Pitt
Kobe Bryant
Euphemism
Re-naming something offensive
*garbage man – sanitation engineer
*cut wages – redistribution of wealth
*between jobs -- unemployed
Greek: Good Words
Red – power
Black – strength
White – purity
Green – life & wealth
Blue – truth and justice
Orange – warning
Purple – royalty
Yellow – hope