Transcript Writing to persuade ppt Foundation tier

Writing to Persuade – English Language
GCSE, 9am 8th June, Paper 1 Section B
Persuasive Writing
Persuasive writing aims to make the reader do something
or believe something.
Persuasive techniques:
• Emotive language appeals to your reader’s emotions
• Rhetorical questions involve your reader and make them
think, as do other rhetorical techniques like lists of 3 and
alliteration
• Expert opinion makes your argument more credible,
even more so when supported by facts and figures.
• Repetition of words can make them more impactful.
• Anecdotes add personal appeal and intrigue
• Supportive imagery
• Clever use of pronouns and modal verbs
During the First and Second World Wars, the
British Government produced millions of posters
as part of its propaganda campaign.
Posters were the weapon of choice since other
forms of mass communication were limited.
Posters were cheap, quick and easy to produce.
They allowed a mixture of information and
imagery to help evoke emotion and a desired
response.
How does each of these posters persuade?
Which emotion do they play on?
How does each of these posters persuade?
Which emotion do they play on?
How does this
poster
persuade?
Which emotion
do they play
on?
How does each of these posters persuade?
Which emotion do they play on?