Public Controversies: Framing Questions and
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Transcript Public Controversies: Framing Questions and
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PUBLIC CONTROVERSIES:
FRAMING QUESTIONS AND
VISUAL RHETORIC
Review:
Define public
controversy
Name some public
controversies that are
important today
What does it mean to
deliberate in good faith?
What does it mean to deliberate in
good faith?
Tell the truth.
Use solid evidence to
back up your personal
opinions.
Accept responsibility
for your burden of
proof.
Framing Questions – Questions of Fact
Questions of fact
usually involve
existence, scope or
causality.
Why are there so many
huge earthquakes
recently?
Does the Loch Ness
Monster really exist?
How many people are
currently unemployed?
Framing Questions: Questions of Value
Questions of Value
include evaluation: is it
good or bad, right or
wrong, just or unjust,
moral or immoral?
Is animal testing moral
or immoral?
Is affirmative action just
or unjust?
Is denying gays the
right to marriage good
or bad?
Framing Questions: Questions of Policy
Questions of Policy ask
“What are we going to
do about it?”
How do we solve the
health care situation?
Potential solutions
must consider
effectiveness, cost,
Should smoking be
banned in public places?
feasibility, advantages
and disadvantages.
Should parents be fined
if kids don’t do their
homework?
Analyzing Visual Arguments
Appeals to Emotion – Visual
Rhetoric
Can some appeals
to emotion be
unethical?
What determines
whether appeals to
emotion are
ethical?
Are appeals to fear
or hatred
inherently
unethical?
What factors have shaped the
ethos of these people?
George W. Bush
Hillary Clinton
Bono
Michael Moore
Rush Limbaugh
Britney Spears
Katie Couric