Transcript File

Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Rhetoric and Propaganda techniques in the media
What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump on the
bandwagon” and do it too.
•The implication is that you must JOIN in to FIT in.
Clipart-Microsoft Office XP 2002
Ike for President
Slippery Slope
a relatively small first step leads to
a chain of related events
culminating in some significant
effect, much like an object given a
small push over the edge of a
slope sliding all the way to the
bottom.
We’ve all seen how this ends
Name-calling
•A negative word, image or feeling is attached to an
idea, product, or person.
• If that word or feeling goes along with that person
or idea, the implication is that we shouldn’t be
interested in it.
Not for Tennessee
Testimonial
•A famous person endorses an idea, a product, a
candidate.
•If someone famous uses this product, believes
this idea, or supports this candidate, so should we.
Irvine for Congress
Glittering Generalization
•A commonly admired virtue is used to inspire
positive feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless
are examples of those general terms.
Train
Hasty Generalization
reaching an inductive
generalization based on
insufficient evidence—
essentially making a
hasty conclusion without
considering all of the
variables.
Mama grizzlies
Sarah doesn’t
speak for me
Plain-folks appeal
This idea, product, or person is associated
with normal, everyday people and
activities.
Real People
Transfer
•Symbols, quotes, or images of famous people
are used to convey a message.
•The message may not necessarily be
associated with them.
Slavery
Logos: argument based on logic
Ethos: Developing trust, ethics,
or credibility.
Pathos: Emotional words
•Words that leave us with positive
feelings are used to describe a product,
person, or idea.
•We associate those words and, therefore,
those positive feelings with the product.
IN YOUR HEART YOU KNOW HES RIGHT
Faulty Dilemma
when someone tries to
force on you only one
answer (either or )
Ex: “Either you have
faith or you believe
science.”
"This is Alabama. We Speak English. If you
want to live here, learn it.”
Fear Mongering
•the use of fear to
influence the opinions and
actions of others towards
some specific end.
Peace Little Girl “Daisy”
Straw Man: a type of
argument and is an
informal fallacy based
on misrepresentation of
an opponent's position
Saddam back in power?
Card-Stacking
only presenting
information that is
positive to an idea or
proposal and omitting
information contrary to
it.
Lesser of Two Evils
tries to convince us of
an idea or proposal by
presenting it as the
least offensive option.
Here is another gem I found while making this
assignment that I felt you needed to see 
Vote for Basil