Transcript For example - Newport Independent Schools

Whose voice guides your
choice?
Propaganda techniques
in the media
How do you decide who
is the best candidate…
or which is the
best toothpaste ?
Looking for facts to
back up your choice
is an excellent idea,
but find out who is
presenting those
facts.
Are they facts
at all, or is the
advertiser
using
propaganda
techniques to
persuade you?
What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to
“jump on the bandwagon” and do it
too.
•The implication is that you must
JOIN in to FIT in.
For example:
If the whole
world uses
this VISA
card, you must
need one too.
Bank of the World Visa CardYou can use it from Tennessee to
Timbuktuanywhere you travel in whole wide
world !!
Sign up today at www.bowvisa.com
Clipart-Microsoft Office XP 2002
Name-calling
•A negative word or feeling is attached
to an idea, product, or person.
• If that word or feeling goes along with
that person or idea, the implication is
that we shouldn’t be interested in it.
For example:
Do we want a mayor who will
leave us in debt?
Spending grew 100%
under Mayor Moneybags!
Testimonial
•A famous person endorses an
idea, a product, a candidate.
•If someone famous uses this
product, believes this idea, or
supports this candidate, so
should we.
For example:
If we drink milk we will all
be as famous as Milly the
model.
Clipart-Microsoft Office XP 2002
Milly the Model
asks, “Got Milk?”
Glittering Generality
•A commonly admired virtue is
used to inspire positive feelings
for a person, idea, or product.
•Words like truth, democracy,
beauty, timeless are examples of
those general terms.
For example:
If you want to
be brighter,
you’ll support
Bill Brite.
Look on the bright
side!
Vote for Bill Brite !
Plain-folks appeal
This idea, product, or
person is associated with
normal, everyday people
and activities.
For Example:
We want a Jim Smith, a mayor who
supports the regular American
worker.
Vote for Smith
Transfer
•Symbols, quotes, or images of
famous people are used to
convey a message.
•The message may not
necessarily be associated with
them.
For example:
Joe uses symbols of America
to tie his restaurant to
American values for
Independence Day.
Celebrate
the American
Way this 4th
of JulyEat at Joe’s
Joe’s Barbeque
Clipart-Microsoft Office XP 2002
Emotional words
•Words that leave us with
positive feelings are used to
describe a product, person, or
idea.
•We associate those words and,
therefore, those positive
feelings with the product.
For example:
What feelings are
inspired by the words
“true love”? If you wear
this cologne will
someone fall in love
with you?
True Love
Clipart-Microsoft Office XP 2002
Faulty Reasoning
•Factual supporting details are
used though they do not support
the conclusion. It works like
this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
For example:
Does this mean that
teachers need medication
to keep their cool during
the school day ?
More teachers
recommend Calmme to help them
make it through the
day
Clipart-Microsoft Office XP 2002
Fear
•Our fears are displayed.
•Ideas, candidates, or
products are shown to put
our fears to rest.
For example:
If you use Safety Ware it
will people from stealing
your identity-or will it?
Clipart-Microsoft Office XP 2002
Guard against
Identity theft
Use Safety Ware
www.safetyware.com
How do we make sure that
we are making informed
choices,
instead of allowing others to
sway us in our decisionmaking?
We make our own
choices when …
•we read and listen to reliable
sources,
•we watch for combinations of
truths and lies,
•we check for hidden messages,
•we watch for use of propaganda
techniques,
and, most importantly,
WHEN WE LISTEN TO OUR OWN
VOICES !