Transcript Document

Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Rhetoric and Propaganda techniques in the media
What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump on the
bandwagon” and do it too.
•The implication is that you must JOIN in to FIT in.
Clipart-Microsoft Office XP 2002
Ike for President
Slippery Slope
a relatively small first step leads to
a chain of related events
culminating in some significant
effect, much like an object given a
small push over the edge of a
slope sliding all the way to the
bottom.
We’ve all seen how this ends
Mud slinging
the use of insults and accusations,
esp. unjust ones, with the aim of
damaging the reputation of an
opponent.
Not for Tennessee
Hasty Generalization
reaching an inductive
generalization based on
insufficient evidence—
essentially making a
hasty conclusion without
considering all of the
variables.
Sad Cat Diaries
Plain-folks appeal
This idea, product, or person is associated
with normal, everyday people and activities.
Real People
Transfer
•Symbols, quotes, or images are used to connect
one thing or idea to another.
Slavery
Faulty Dilemma
when someone tries to
force on you only one
answer (either or )
Ex: “Either you have
faith or you believe
science.”
"This is Alabama. We Speak English. If you
want to live here, learn it.”
Fear Mongering
•the use of fear to
influence the opinions and
actions of others towards
some specific end.
Peace Little Girl “Daisy”
Card-Stacking
only presenting
information that is
positive to an idea or
proposal and omitting
information contrary to
it.
Lesser of Two Evils
tries to convince us of
an idea or proposal by
presenting it as the
least offensive option.
Rhetorical Triangle
The Three Rhetorical Appeals are the
main strategies used to persuade an
audience and are also important
devices to understand when
constructing or deconstructing an
argument.
Logos: argument based on logic
Ethos: Developing trust, ethics,
or credibility.
Pathos: Emotional words
•Words that leave us with positive feelings are used to
describe a product, person, or idea.
•We associate those words and, therefore, those positive
feelings with the product.
SPCA