Transcript Whose Voice Guides Your Choice

Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Propaganda techniques in the media
How do you decide who is the best
candidate…
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or which is the
best toothpaste ?
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Looking for facts to back up your choice
is an excellent idea, but find out who is
presenting those facts.
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Are they facts at all, or is the
advertiser using propaganda
techniques to persuade you?
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What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
Name-calling
•Negative words are used to create an unfavorable
opinion of the competition in the viewer's mind.
• If that word or feeling goes along with that person
or idea, the implication is that we shouldn’t be
interested in it.
For example:
https://www.youtube.com/watch?feature=player_embedded&
v=CK3Y1KPzW9k
Glittering Generality
•A commonly admired virtue is used to inspire
positive feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless
are examples of those general terms.
For example:
If you want to
be brighter,
you’ll support
Bill Brite.
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Look on the bright
side!
Vote for Bill Brite !
Transfer
•A propagandist tries to transfer
authority and prestige of something
we respect and revere to something
he would have us accept
For example:
Joe uses symbols of America
to tie his restaurant to
American values for
Independence Day.
Celebrate
the American
Way this 4th
of JulyEat at Joe’s
Joe’s Barbeque
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Testimonial
•A famous person endorses an idea, a product, a
candidate.
•If someone famous uses this product, believes
this idea, or supports this candidate, so should we.
For example:
If we drink milk we will all
be as famous as Milly the
model.
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Milly the Model
asks, “Got Milk?”
Plain-folks appeal
This idea, product, or person is associated
with normal, everyday people and
activities.
For Example:
We want a Jim Smith, a mayor who supports the regular
American worker.
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Vote for Smith
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump on the
bandwagon” and do it too.
•The implication is that you must JOIN in to FIT in.
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For example:
If the whole world
uses this VISA card,
you must need one
too.
Bank of the World Visa CardYou can use it from Tennessee to
Timbuktuanywhere you travel in whole wide
world !!
Sign up today at www.bowvisa.com
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Fear
• warn the audience that some
disaster will overtake them if
they do not do what is suggested
https://www.yout
ube.com/watch?v
=MKCYDrur_WI
Faulty Reasoning
•Factual supporting details are used though
they do not support the conclusion. It works
like this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
Premise 1: Hillary Clinton
supports gun-control
legislation.
Premise 2: All fascist
regimes of the twentieth
century have passed guncontrol legislation.
Conclusion: Hillary Clinton
is a fascist.
Flattery
 Making customers feel “smart” for using a
product.
Flattery
So, how do we avoid falling
prey to propaganda? Is it
possible?
We make our own choices when …
•we read and listen to reliable sources,
•we watch for combinations of truths and lies,
•we check for hidden messages,
•we watch for use of propaganda techniques,
and, most importantly,
www.scottish.parliament.uk/ educationservice
WHEN WE LISTEN TO OUR OWN
VOICES !