Transcript Whose Voice Guides Your Choice 2015

Whose voice guides your
choice?
Clipart-Microsoft Office XP 2002
Propaganda techniques in the media
What are Propaganda
techniques?
• Propaganda is designed to
persuade.
• Its purpose is to influence your
opinions, emotions, attitudes,
or behavior.
• It seeks to “guide your choice.”
Who uses Propaganda?
•Military
•Media
•Advertisers
•Politicians
•You and I
What are some of the techniques
used to persuade us?
•Bandwagon
•Name-calling
•Testimonial
•Glittering Generality
•Plain-folks appeal
•Transfer
•Emotional words
•Faulty Reasoning
•Fear
Bandwagon
•Everybody is doing this.
•If you want to fit in, you need to “jump on the
bandwagon” and do it too.
•The implication is that you must JOIN in to FIT in.
Clipart-Microsoft Office XP 2002
For example:
If the whole world
uses this VISA card,
you must need one
too.
Bank of the World Visa CardYou can use it from Tennessee to
Timbuktuanywhere you travel in whole wide
world !!
Sign up today at www.bowvisa.com
Clipart-Microsoft Office XP 2002
Name-calling
•A negative word or feeling is attached to an idea,
product, or person.
• If that word or feeling goes along with that person
or idea, the implication is that we shouldn’t be
interested in it.
For example:
Do we want a mayor who will leave us in debt?
Clipart-Microsoft Office XP 2002
Spending grew 100%
under Mayor Moneybags!
Testimonial
•A famous person endorses an idea, a product, a
candidate.
•If someone famous uses this product, believes
this idea, or supports this candidate, so should we.
For example:
If we drink milk we will all
be as famous as Milly the
model.
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Milly the Model
asks, “Got Milk?”
Glittering Generality
•A commonly admired virtue is used to inspire
positive feelings for a person, idea, or product.
•Words like truth, democracy, beauty, timeless
are examples of those general terms.
For example:
If you want to
be brighter,
you’ll support
Bill Brite.
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Look on the bright
side!
Vote for Bill Brite !
Plain-folks appeal
This idea, product, or person is associated
with normal, everyday people and
activities.
For Example:
We want a Jim Smith, a mayor who supports the regular
American worker.
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Vote for Smith
Transfer
•Symbols, quotes, or images of famous people
are used to convey a message.
•The message may not necessarily be
associated with them.
For example:
Joe uses symbols of America
to tie his restaurant to
American values for
Independence Day.
Celebrate
the American
Way this 4th
of JulyEat at Joe’s
Joe’s Barbeque
Clipart-Microsoft Office XP 2002
Emotional words
•Words that leave us with positive
feelings are used to describe a product,
person, or idea.
•We associate those words and, therefore,
those positive feelings with the product.
For example:
What feelings are
inspired by the words
“true love”? If you wear
this cologne will
someone fall in love
with you?
True Love
Clipart-Microsoft Office XP 2002
Faulty Reasoning
•Factual supporting details are used though
they do not support the conclusion. It works
like this:
•Christians believe in God.
•Muslims believe in God.
•Christians are Muslims.
For example:
Does this mean that
teachers need medication
to keep their cool during
the school day ?
More teachers
recommend Calmme to help them
make it through the
day
Clipart-Microsoft Office XP 2002
Snob Appeal
• Means you’re using the “best”
product.
• Makes you feel as though you or the
product are better than others.
For example:
When you only want the
best in life, you buy a
Mercedes, not a 20year-old Yugo.
Card Stacking
• Using deliberate distortions to make
your side seem better by
• suppressing information
• over exaggerating
• highlighting some facts while
ignoring others
For example:
Do they really expect you
to believe that cigarettes
are good for you with
no side effects?
Scientific Approach
• This refers to research that is biased, poorly
done, or containing major flaws.
• It can also mean a "scientific" claim that is
not based on research at all.
• It can be in the form of tests, statistics,
extreme claims, claims that cannot be
proven, & jargon (big words that sound
scientific but the average person doesn’t
understand).
• This distorts good science into bad science.
For example:
Do they really expect you
to believe that science
says that soda is good for
babies? What tests?
What studies? Who did
these studies? Where’s
the paperwork &
evidence from these
studies?
Scientific Approach
•
Bell Ringer ~ Answer in your notes.
• “The great masses of the people will
more easily fall victim to a big lie than to
a small one.”
• What do you think of this quote?
• Do you (based upon our studies of
propaganda so far) think this is true?
• What kinds of propaganda have you fallen
for?
Mein Kampf
• “The great masses of the people will more easily fall
victim to a big lie than to a small one.”
• Is from Hitler’s book entitled Mein Kampf (meaning
“My Struggle” or “My Battle”).
• “In his book, Hitler divides humans into categories
based on physical appearance, establishing higher and
lower orders, or types of humans. At the top, according
to Hitler, is the Germanic man with his fair skin, blond
hair and blue eyes. Hitler refers to this type of person as
an Aryan. He asserts that the Aryan is the supreme form
of human, or “master race.” ”
Mein Kampf (continued)
•
•
“And so it follows in Hitler's thinking, if there is a supreme form of
human, then there must be others less than supreme, the
Untermenschen, or racially inferior. Hitler assigns this position to
Jews and the Slavic peoples, notably the Czechs, Poles, and
Russians.”
“Throughout Mein Kampf, Hitler refers to Jews as parasites, liars,
dirty, crafty, sly, wily, clever, without any true culture, a sponger, a
middleman, a maggot, eternal blood suckers, repulsive,
unscrupulous, monsters, foreign, menace, bloodthirsty, avaricious,
the destroyer of Aryan humanity, and the mortal enemy of Aryan
humanity...”
• So…How did Hitler pull-off convincing almost an entire
Youth Indoctrination
• “From the 1920s onwards, the Nazi Party targeted
German youth as a special audience for its propaganda
messages. These messages emphasized that the Party
was a movement of youth: dynamic, resilient, forwardlooking, and hopeful. Millions of German young people
were won over to Nazism in the classroom and through
extracurricular activities.”
• They know, just as advertisers do today, the best time to
start is when they are little. That way, they hear it more
often. School (where you spend most of your time),
clubs (put on by the government), and home.
Youth Indoctrination
• “After 1933, the Nazi regime purged the
public school system of teachers deemed to
be Jews or to be “politically unreliable.” ”
• Why would they do this?
• Those left taught what they were told to
teach…and most of it was filled with
propaganda.
Der Giftpliz
• “While censors removed some books from the
classroom, German educators introduced new
textbooks that taught students love for Hitler,
obedience to state authority, militarism, racism,
and antisemitism.”
• Der Giftpilz (toadstool) was a book aimed at kids
& often read & taught at school.
• Why would a kids’ picture/story book be a
good way to influence kids?
Der Giftpliz
• “It was put out by Julius Streicher, the
publisher of Der Stürmer who specialized in
anti-Semitic propaganda. He was convicted in
the Nuremberg trials, 1946, and executed for
his role in the Holocaust.”
The Poisonous Mushroom
• http://www.professorgair.com/poisonousmushroom-with.pdf
• “What made the stories so particularly powerful was
that they did not just portray the Jews as evil and
dangerous people. In the stories, it is young German
children who are the heroes. Sometimes they are able
to help and support their parents by criticising the
Jews. Occasionally they even manage to tell their
parents a thing or too. Helping mummy and daddy,
pleasing them and 'getting one over on them' are all
things that are very attractive to children.”
The Poisonous Mushroom
The Poisonous Mushroom
1. Read the story once without stopping.
2. Go back through the story.
3. Highlight the parts that are examples of
propaganda techniques.
4. Tell why each example is that type of
propaganda.
5. Tell why each example would have influenced
kids.
• You may write on the handout &/or put your
Works Cited
 Portions of this PowerPoint taken from
alex.state.al.us/.../Whose%20Voice%20Guides%20Your%20Ch
oice.ppt
 Nazi Propaganda information was taken from the following
sources:
– http://www.historyplace.com/worldwar2/riseofhitler/kampf
.htm
– http://www.ushmm.org/wlc/en/article.php?ModuleId=1000
7820
– http://mandelproject.us/mcabee.htm
– http://research.calvin.edu/german-propaganda-