Transcript Propaganda
Propaganda Clipart-Microsoft Office XP 2002 What is propaganda? • Techniques used to influence opinions, emotions, attitudes or behavior. http://www.youtube.com/watch?v=ohoXZ6EcneA 1. Bandwagon • You should do something because everyone else is doing it • Ex. Everyone is rushing to their local Ford dealership, you should too. + Example… • If the whole world uses this VISA card, you must need one too. Bank of the World Visa CardYou can use it from Tennessee to Timbuktuanywhere you travel in the whole wide world !! Example… How is this bandwagon, and what is it promoting??? 2. Loaded/Emotional Words • Using strong positive or negative words that leave us with that feeling about the product • Ex. No really intelligent voter would vote for candidate number one. Example What feelings are inspired by the words “true love”? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002 http://www.britneyspearsbeauty.com/ 3. Testimonial • Someone else tells you it was good for them or they approve of it. • Ex. Tiger woods only wears nike! 4. Name calling • Talking about a competitor negatively. • Ex. That other brand… • Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! 5. Plain Folks • Shows people just like you. • Wal-mart commercials use real employees • We want a Jim Smith, a mayor who supports the regular American worker. Clipart-Microsoft Office XP 2002 Vote for Smith 6. Snob appeal • People should act or think in a certain way to achieve high social status • "Felson’s Furs – the feeling of luxury, for those who can afford the very best." “The ultimate driving machine” Slogan • Clever catchphrase • Often sells through repetition • Easy to remember • Often follows a melody that you already know More Examples… • “Have it your way” Burger King • “Zoom, Zoom” Mazda • “Meow, meow, meow, meow Meow, meow, meow, meow, Meow, meow, meeow…” Meow Mix Can you spot the propaganda? • http://www.youtube.com/watch?v=llZ6k4gfrCw • http://www.youtube.com/watch?v=_eyBvSFGWW0 • http://www.youtube.com/watch?v=0eWPbr_KzN4 • Bandwagon, loaded/emotional words, testimonial, snob appeal, plain-folks, slogan Advertisement Project • Find a container to cover and label for your assigned product. Container creativity will count 25pts!! • Present/sell product to the class… This will account for the other 75 points of your grade. • • • • • • • • Your Advertisement must include… The title of your product—5pts A slogan—25pts A description of your product– 5pts What the product does– 5pts We must be able to identify your audience– 5pts Propaganda Technique—25pts Commercial advertisement must last 2-3 minutes– 5pts Making your propaganda Wheel 1. Get 1 paper plate 2. Write your name and class period on the back of the plate. 3. Divide the plate into 6 sections using your pencil (like a pizza) 4. Take notes in these sections Finish your wheel!! • Take another paper plate • Cut out 1/6th of the plate (one slice of pizza) • Place one metal paper fastener through the center of both plates. • Your plate should spin so that you can see your notes • Decorate the front of your plate to make it unique.