Transcript Serta Columbus Day Dinner and a Moviex

October 1, 2015
Through
October 13, 2015
No.
This event is
exclusively for a
specially selected
group of FMG
member retailers.
Dinner and a Movie flyer.
Consumers qualify to receive $100
in gift cards—a $40 Fandango card,
and a $60 card from the consumer’s
choice of restaurants-- by making a
purchase of $750 or more of any
combination of the following Serta
branded products:
 iComfort , iSeries, Bellagio
iSeries, Trump iSeries and
Perfect Sleeper mattresses and
foundations
 iComfort Directions and iSeries
Profiles motion adjustable bed
bases
 Serta brand pillows, sheets or
mattress protectors
Note: Limit one gift card set per household.
Here are the steps(continued):
1.
Customer makes purchase. Store
provides Customer a flyer explaining
how to go about getting their gift card.
(see flyer, page 2). Stores have been
sent flyers to be given customers at time
of sale. If, for any reason, flyers are not
available, it is possible to go to the
Current News page at
www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the
flyer which can be given to the
customer. (No password is required to
access this page.)
2.
After the sale has been processed, the
customer shall be given a postcard
(right) explaining the process by which
the customer will get the $40 Fandango
gift card and their choice of $60 major
restaurant gift card.
Here are the steps(continued):
3. Record of qualifying sale.
At the conclusion of the event,
each participating retailer must
provide to FMG a listing of all
Customers that have made a
qualifying purchase during the
event.
This simple spreadsheet requires
only a modest amount of
information--name, address,
phone, retailer, branch, date and
items purchased.
Go to
http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “Columbus
Day Dinner and a Movie Dealer Worksheet”
Only customers with a DELIVERY COMPLETION DATE indicated are
eligible to receive a gift card. The last date to submit a voucher request is
April 30, 2016. The sale must be completed and FMG must be notified
prior to that date.
Here are the steps (continued):
4. Purchased items are delivered to
the Customer. Store notifies FMG
using the Dealer Worksheet Motion
Madness spreadsheet (see prior
page) that the Customer should be
sent a voucher. FMG notifies
Capitol Marketing that the voucher
is to be released to the Customer.
Note: Stores will not receive
vouchers.
Vouchers will be sent directly to
consumers.
Here are the steps
(continued):
5. Customer receives the
voucher from Capitol
Marketing.
The voucher can be
completed in writing and
returned to Capitol Marketing
by mail OR completed on-line
by visiting
http://www.sertapyp.com
and entering the voucher
certificate number. Customer
chooses the gift card they
wish to receive when
completing the voucher.
Here are the steps
(continued):
6. Capitol Marketing
provides a gift card by mail
directly to the Customer.
FMG and Retailer are
notified by update on the
Dinner and a Movie Dealer
Worksheet spreadsheet that
the gift card has been sent.
There is no charge to the consumer or to FMG
member retailers for the gift cards. FMG
member retailers do not have to handle the gift
cards. Stores are only required to provide the
list of qualifying customers. Vouchers will be
sent to the customer, the customer will choose
the gift card they prefer and the gift card will be
sent directly to the consumer.
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon completion of the sale.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among
the offered gift cards at that time.
Offer valid for purchases made between October 1, 2015 and October 13, 2015 only. Prior sales excluded.
Only one gift card set may be selected per voucher. Limit one set of gift cards per household
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card
directly to the consumer in 2 to 4 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been
issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before April 30, 2016.
All taxes are the responsibility of the person receiving the redemption.
Vinyl
Banner
Vinyl 24 x 62.5" banner will
be available to stores for this
event.
The banners have grommets
so that they can be used on
X-stands, mounted to a wall,
or hung from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
The Columbus Day selling period is the perfect
time to grab some extra Serta bedding sales. The
Dinner and a Movie promotion is designed to
help your store get those sales at little or no cost.
Please consider that the $100 (combined) gift
cards are being provided at no charge. And
marketing support materials will be made
available at little or no charge. If you have a
question regarding this event, please go to the
Current News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
or contact
Bonnie Wallace
336.885.0866 option 4
[email protected]
or
Michael Herschel IV
336.885.0866 option 6
[email protected]