Transcript Kentucky Dept. of Fish and Wildlife Resources Gift Card

Kentucky Dept. of Fish and
Wildlife Resources Gift Card
Program
Making Our Products And
Services More Convenient
The Gift Card Industry
• Information from National Retail
Federation
• Annually, gift cards are a $40 Billion
industry
• Gift card sales historically grow 20%
compounded annually
• Gift card holiday sales hit $18.8 Billion
in 2005 and $24.4 Billion in 2006
Consumer Statistics
• Cards are most popular among ages
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25-34
75% of all U.S. Adults have purchased
or received a Gift Card
93% of all U.S. Teens have purchased
or received a Gift Card
60% of Gift Cards purchased during
holiday period
Birthdays are cited as the most
popular giving occasion
Consumer Statistics (continued)
• Gift Cards became the most popular
gifting item in 2005 surpassing apparel
as the #1 Gift for the Holidays
• 75% of card recipients often spend
more than the value of the card
• 2 in 10 consumers that received a card
had never frequented the
establishment before (new customers)
Why Gift Cards?
• Energizes New Sales / Drive Significant
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Revenue Growth
Capture More of Customer’s Dollar
Improves Operating Efficiencies
Improves Consumer Satisfaction
Make program apart of customer
acquisition / marketing strategy
Marketing and Promotions
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In Store
Online (web sales)
Agency/License Vendor to Consumer
Agency Incentives
Third Party License Specialist
New Customer Promotions
Hook to Promote other Products
Endless Possibilities
Benefits
• Value added Services/Convenience
– New and effective way to Market
product
– Adds new selling locations for
license buyers
– Increase traffic for Fish and Wildlife
– Incremental revenue stream by
selling more Gift Cards
Promotional Contests
• Give Away/Promotional Gift Cards
w/Vendors
– Dollars spent - $50-$100 purchase on
vendor merchandise, receive a $5$10 F&W Gift Card
– Purchase on certain products
– New Vendor Store Location (Grand
Opening Promotion)
– Incorporate with Agency Marketing
Campaign (Think Gift Cards)
How about a little Q&A