Transcript Serta July 4thx - Furniture Marketing Group

June 25, 2015
Through
July 13, 2015
Is there a national Serta
advertising campaign
supporting this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
July 4th Promotion flyer.
Which Serta products
are included in the
event?
Consumers qualify to receive a
$100 gift card— to one of four cell
phone service providers --AT&T,
Sprint, T-Mobile, or Verizon-- by
making a purchase of $750 or more
of any combination of the following
Serta branded products:
 iComfort , iSeries, Bellagio
iSeries, Trump iSeries , Bellagio
At Home and Perfect Sleeper
mattresses and foundations
 iComfort Directions and iSeries
Profiles motion adjustable bed
bases
 Serta brand pillows, sheets or
mattress protectors
Note: Limit one gift card set per household.
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
1.
2.
Customer makes purchase. Store provides
Customer a flyer explaining how to go
about getting their gift card. (see flyer,
page 2). Stores have been sent flyers to
be given customers at time of sale. If, for
any reason, flyers are not available, it is
possible to go to the Current News page
at www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the flyer
which can be given to the customer. (No
password is required to access this page.)
After the sale has been processed, the
customer shall be given a postcard (right)
explaining the process by which the
customer will get their choice of a $100
gift card to any of the four cell phone
service providers.
Front
Back
Postcard to be given to consumers after purchase.
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
3. Record of qualifying sale.
At the conclusion of the event,
each participating retailer must
provide to FMG a listing of all
Customers that have made a
qualifying purchase during the
event.
This simple spreadsheet requires
only a modest amount of
information--name, address,
phone, retailer, branch, date and
items purchased.
Go to http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “July 4th Promotion
Dealer Worksheet”
Only customers with a DELIVERY COMPLETION DATE indicated are eligible to
receive a gift card. The last date to submit a voucher request is January 31, 2016.
The sale must be completed and FMG must be notified prior to that date.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
4. Purchased items are delivered to the
Customer. Store notifies FMG using the
Dealer Worksheet July 4th Promotion
spreadsheet (see prior page) that the
Customer should be sent a voucher.
FMG notifies Capitol Marketing that the
voucher is to be released to the
Customer.
Note: Stores will not receive vouchers.
Vouchers will be sent directly to
consumers.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
5. Customer receives the voucher
from Capitol Marketing.
The voucher can be completed in
writing and returned to Capitol
Marketing by mail OR completed
on-line by visiting
http://www.sertapyp.com
and entering the voucher
certificate number. Customer
chooses the gift card they wish to
receive when completing the
voucher.
What has to happen for the
customer to get the gift cards?
Here are the steps
(continued):
6. Capitol Marketing provides
a gift card by mail directly to
the Customer. FMG and
Retailer are notified by
update on the July 4th
Promotion Dealer Worksheet
spreadsheet that the gift card
has been sent.
There is no charge to the consumer or to FMG
member retailers for the gift cards. FMG member
retailers do not have to handle the gift cards. Stores
are only required to provide the list of qualifying
customers. Vouchers will be sent to the customer, the
customer will choose the gift card they prefer and the
gift card will be sent directly to the consumer.
More Details
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon completion of the sale.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among
the offered gift cards at that time.
Offer valid for purchases made between June 25, 2015 and July 13, 2015 only. Prior sales excluded.
Only one gift card may be selected per voucher. Limit one set of gift cards per household
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card
directly to the consumer in 2 to 4 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been
issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before January 31, 2016.
All taxes are the responsibility of the person receiving the redemption.
How is the event being
supported?
Vinyl 24 x 62.5" banner will be
available to stores for this
event.
The banners have grommets
so that they can be used on Xstands, mounted to a wall, or
hung from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
Vinyl
Banner
Still have a question?
The July 4thselling period is the perfect time
to grab some extra Serta bedding sales at a
very busy time of the year. This July 4th
promotion is designed to help your store get
those sales at little or no cost. Please
consider that the $100 gift cards are being
provided at no charge. And marketing
support materials will be made available at
little or no charge. If you have a question
regarding this event, please go to the Current
News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
or contact
Bonnie Wallace
336.885.0866 option 4
[email protected]
or
Michael Herschel IV
336.885.0866 option 6
[email protected]