Transcript FMG/Serta New Year*s Motion Adjustable Bed $200 Gift Card

Serta/FMG 2016
Labor Day $100
Spa Gift Card Event
August 29, 2016September 12,
2016
Is there a national Serta advertising
campaign supporting this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
Which Serta products are
included in the event?
Consumers qualify to receive a $100
gift card to the consumer’s choice of
Spafinder.com or WaySpa.com-- by
making a purchase of $750 or more of
any combination of the following
Serta branded products:
•
iComfort
• iSeries
• Bellagio at Home
• Bellagio
• iComfort Hybrid
• Bellagio Luxe
• Serta Perfect Sleeper
• Serta Memory Foam
•
•
Serta Motion Collection Models of
adjustable bed bases
Serta brand pillows, sheets or
mattress protectors
Note: Limit one gift card set per household.
What has to happen for the
customer to get the gift card?
1. Customer makes purchase. Store
provides Customer a flyer explaining
how to go about getting their gift
card. (see front flyer, page 2). Stores
have been sent flyers to be given
customers at time of sale. If, for any
reason, flyers are not available, it is
possible to go to the Current News
page at
www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the
flyer which can be given to the
customer. (No password is required
to access this page.)
2. After the sale has been completed
the same the back of the same flyer
will have the explanation of the
process by which the customer will
get the $100 spa gift card.
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
3. Record of qualifying sale.
At the conclusion of the event,
each participating retailer must
provide to FMG a listing of all
Customers that have made a
qualifying purchase during the
event.
This simple spreadsheet
requires only a modest amount
of information--name, address,
phone, retailer, branch, date
and items purchased.
Go to http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “Serta Labor Day
2016 Spa Gift Card Giveaway Dealer Worksheet”
Only customers with a DELIVERY COMPLETION DATE indicated are eligible to receive a
gift card. The last date for the customer to submit a voucher request is January 30, 2017.
The sale must be completed and FMG must be notified prior to that date.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
4. Purchased items are
delivered to the Customer.
Store notifies FMG using the
“Serta Labor Day 2016 Spa Gift
Card Giveaway Dealer
Worksheet” (see prior page)
that the Customer should be
sent a voucher. FMG notifies
Capitol Marketing that the
voucher is to be released to the
Customer.
Note: Stores will not receive vouchers.
Vouchers will be sent directly to
consumers.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
5. Customer receives the
voucher from Capitol Marketing.
The voucher can be completed
in writing and returned to
Capitol Marketing by mail OR
completed on-line by visiting
http://www.sertasyc.com
and entering the voucher
certificate number. Customer
chooses the gift card they wish
to receive when completing the
voucher.
What has to happen for the customer
to get the gift cards?
Here are the steps
(continued):
6. Capitol Marketing
provides a gift card by mail
directly to the Customer.
FMG and Retailer are
notified by update on the
Serta Labor Day 2016 Spa
Gift Card Giveaway Dealer
Worksheet spreadsheet
that the gift card has been
sent.
There is no charge to the consumer or to FMG
member retailers for the gift cards. FMG member
retailers do not have to handle the gift cards. Stores
are only required to provide the list of qualifying
customers. Vouchers will be sent to the customer, the
customer will choose the gift card they prefer and the
gift card will be sent directly to the consumer.
More Details
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon completion of the sale.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among
the offered gift cards at that time.
Offer valid for purchases made between August 29, 2016 and September 12, 2016 only. Prior sales excluded.
Only one gift card may be selected per voucher. Limit one gift card per household
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card
directly to the consumer in 3 to 5 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been
issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before January 30, 2017.
All taxes are the responsibility of the person receiving the redemption.
How is the event
being supported?
Vinyl 24 x 62.5" banner will be
available to stores for this
event.
The banners have grommets
so that they can be used on Xstands, mounted to a wall, or
hung from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
Still have a question?
The Labor Day selling period is the
perfect time to grab some extra Serta
bedding sales. The $100 Spa Gift Card
promotion is designed to help your
store get those sales at little or no cost.
Please consider that the $100 gift cards
are being provided at no charge. And
marketing support materials will be
made available at little or no charge. If
you have a question regarding this
event, please go to the Current News
page at the FMG website
www.fmgbuyinggroup.com/currentne
ws.aspx
or contact
Bonnie Wallace
336.885.0866 option 4
[email protected]
or
Michael Herschel IV
336.885.0866 option 6
[email protected]