Transcript Serta Favorite Things Eventx

FMG/SERTA
“FAVORITE THINGS”
PROMOTION
April 7, 2016April 18, 2016
Is there a national
Serta advertising
campaign supporting
this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
Which Serta products
are included in the
event?
Consumers qualify to receive TWO
$50 gift cards— to either 1-800Flowers (also known as Flowers.com
and will include all sister
companies), Shari’s Berries (will
include all sister companies) or
Edible Arrangements -- by making a
purchase of $750 or more of any
combination of the following Serta
branded products:



iComfort, iSeries, iComfort
Hybrid, Bellagio iSeries, Trump
iSeries , Bellagio At Home by
Serta, Bellagio Luxe and Serta
Perfect Sleeper mattresses and
foundations
Serta Motion Collection Models
of adjustable bed bases
Serta brand pillows, sheets or
mattress protectors
Note: Limit one gift card set per household.
What has to happen for
the customer to get the
gift card?
Here are the steps(continued):
1.
Customer makes purchase. Store provides
Customer a flyer explaining how to go
about getting their gift card. (see flyer,
page 2). Stores have been sent flyers to
be given customers at time of sale. If, for
any reason, flyers are not available, it is
possible to go to the Current News page
at www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the flyer
which can be given to the customer. (No
password is required to access this page.)
2.
After the sale has been processed, the
customer shall use the back of the flyer
given out in the store (right) explaining
the process by which the customer will
get their choice of two $50 gift cards to
any of the companies mentioned on page
2.
Back of the flyer that will be given to consumers
after purchase.
What has to
happen for the
customer to get
the gift card?
Here are the steps
(continued):
3. Record of qualifying sale.
At the conclusion of the
event, each participating
retailer must provide to
FMG a listing of all
Customers that have made
a qualifying purchase
during the event.
This simple spreadsheet
requires only a modest
amount of information-name, address, phone,
retailer, branch, date and
items purchased.
Go to http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “Serta Favorite
Things Dealer Worksheet”
Only customers with a DELIVERY COMPLETION DATE
indicated are eligible to receive a gift card. The last
date to submit a voucher request is October 31, 2016.
The sale must be completed and FMG must be notified
prior to that date.
What has to
happen for the
customer to get
the gift card?
Here are the steps
(continued):
4. Purchased items are
delivered to the Customer.
Store notifies FMG using
the “Serta Favorite Things
Dealer Worksheet” (see
prior page) that the
Customer should be sent a
voucher. FMG notifies
Capitol Marketing that the
voucher is to be released
to the Customer.
Note: Stores will not receive vouchers.
Vouchers will be sent directly to
consumers.
What has to happen
for the customer to
get the gift card?
Here are the steps (continued):
5. Customer receives the
voucher from Capitol Marketing.
The voucher can be completed
in writing and returned to
Capitol Marketing by mail OR
completed on-line by visiting
http://www.sertapyp.com
and entering the voucher
certificate number. Customer
chooses the gift card they wish
to receive when completing
the voucher.
What has to happen for
the customer to get
the gift cards?
Here are the steps
(continued):
6. Capitol Marketing
provides a gift card by
mail directly to the
Customer. FMG and
Retailer are notified by
update on the “Serta
Favorite Things Dealer
Worksheet” that the
gift cards have been
sent.
There is no charge to the consumer or to FMG member
retailers for the gift cards. FMG member retailers do not
have to handle the gift cards. Stores are only required
to provide the list of qualifying customers. Vouchers will
be sent to the customer, the customer will choose the
gift card they prefer and the gift card will be sent
directly to the consumer.
More Details
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon completion of the
sale. The voucher is to be completed by the consumer either by mail or on-line. Customer will choose
from among the offered gift cards at that time.
Offer valid for purchases made between April 7, 2016 and April 18, 2016 only. Prior sales excluded.
Only one gift card may be selected per voucher number (two voucher numbers will be given to each
customer). Limit one pair of gift cards per household.
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the
gift card directly to the consumer in 2 to 4 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card
has been issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before October 31, 2016.
All taxes are the responsibility of the person receiving the redemption.
How is the event
being supported?
Vinyl 24 x 62.5" banner will
be available to stores for
this event.
The banners have
grommets so that they can
be used on X-stands,
mounted to a wall, or hung
from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
Vinyl
Banner
Still have a question?
The early April/post Easter selling period is the
perfect time to grab some extra Serta bedding
sales at a very busy time of the year. This
Favorite Things promotion is designed to help
your store get those sales at little or no cost.
Please consider that the $100 worth of gift
cards are being provided at no charge. And
marketing support materials will be made
available at little or no charge. If you have a
question regarding this event, please go to the
Current News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
or contact
Michael Herschel IV
336.885.0866 option 6
[email protected]