Transcript Serta Spa Gift Card Giveawayx

October 29, 2015
Through
November 17, 2015
Is there a national Serta
advertising campaign
supporting this event?
No.
This event is exclusively
for a specially selected
group of FMG member
retailers.
Which Serta products
are included in the
event?
Consumers qualify to receive a
$100 in gift card to the consumer’s
choice of Spafinder.com or
WaySpa.com-- by making a
purchase of $750 or more of any
combination of the following Serta
branded products:
 iComfort , iSeries, Bellagio
iSeries, Trump iSeries and
Perfect Sleeper mattresses and
foundations
 iComfort Directions and iSeries
Profiles motion adjustable bed
bases
 Serta brand pillows, sheets or
mattress protectors
Note: Limit one gift card set per household.
What has to happen
for the customer to get
the gift card?
Here are the steps(continued):
1. Customer makes purchase. Store
provides Customer a flyer explaining
how to go about getting their gift card.
(see flyer, page 2). Stores have been
sent flyers to be given customers at
time of sale. If, for any reason, flyers
are not available, it is possible to go to
the Current News page at
www.fmgbuyinggroup.com/currentnews.aspx to
download and print a copy of the flyer
which can be given to the customer.
(No password is required to access this
page.)
2. After the sale has been processed, the
customer shall be given a postcard
(right) explaining the process by which
the customer will get the $40 Fandango
gift card and their choice of $60 major
restaurant gift card.
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
3. Record of qualifying sale.
At the conclusion of the event,
each participating retailer
must provide to FMG a listing
of all Customers that have
made a qualifying purchase
during the event.
This simple spreadsheet
requires only a modest
amount of information--name,
address, phone, retailer,
branch, date and items
purchased.
Go to http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “Serta Spa Gift Card
Giveaway Dealer Worksheet”
Only customers with a DELIVERY COMPLETION DATE indicated are eligible to
receive a gift card. The last date to submit a voucher request is April 30, 2016. The
sale must be completed and FMG must be notified prior to that date.
What has to happen for the
customer to get the gift card?
Here are the steps (continued):
4. Purchased items are
delivered to the Customer.
Store notifies FMG using the
Dealer Worksheet Motion
Madness spreadsheet (see prior
page) that the Customer should
be sent a voucher. FMG notifies
Capitol Marketing that the
voucher is to be released to the
Customer.
Note: Stores will not receive vouchers.
Vouchers will be sent directly to
consumers.
What has to happen for the
customer to get the gift card?
Here are the steps
(continued):
5. Customer receives the
voucher from Capitol
Marketing.
The voucher can be
completed in writing and
returned to Capitol Marketing
by mail OR completed on-line
by visiting
http://www.sertapyp.com
and entering the voucher
certificate number. Customer
chooses the gift card they
wish to receive when
completing the voucher.
What has to happen for the customer
to get the gift cards?
Here are the steps
(continued):
6. Capitol Marketing
provides a gift card by
mail directly to the
Customer. FMG and
Retailer are notified by
update on the Dinner and
a Movie Dealer Worksheet
spreadsheet that the gift
card has been sent.
There is no charge to the consumer or to FMG
member retailers for the gift cards. FMG member
retailers do not have to handle the gift cards. Stores
are only required to provide the list of qualifying
customers. Vouchers will be sent to the customer, the
customer will choose the gift card they prefer and the
gift card will be sent directly to the consumer.
More Details
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon completion of the sale.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from among
the offered gift cards at that time.
Offer valid for purchases made between October 29, 2015 and November 17, 2015 only. Prior sales excluded.
Only one gift card set may be selected per voucher. Limit one set of gift cards per household
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the gift card
directly to the consumer in 2 to 4 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card has been
issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before April 30, 2016.
All taxes are the responsibility of the person receiving the redemption.
How is the event being
supported?
Vinyl 24 x 62.5" banner will be
available to stores for this
event.
The banners have grommets
so that they can be used on Xstands, mounted to a wall, or
hung from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
Vinyl
Banner
Still have a question?
The early November selling period is the
perfect time to grab some extra Serta
bedding sales. The $100 Spa Gift Card
promotion is designed to help your store get
those sales at little or no cost. Please
consider that the $100 gift cards are being
provided at no charge. And marketing
support materials will be made available at
little or no charge. If you have a question
regarding this event, please go to the Current
News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
or contact
Bonnie Wallace
336.885.0866 option 4
[email protected]
or
Michael Herschel IV
336.885.0866 option 6
[email protected]