Transcript Serta Fourth of July Airline Gift Card Promotionx

FMG/ Serta
Fourth of July
Airline Gift
Card Promotion
June 30, 2016July 11, 2016
Is there a national Serta
advertising campaign
supporting this event?
No.
This event is
exclusively for a
specially selected
group of FMG member
retailers.
Front of flyer used
for July 4th 2015.
Which Serta products are
included in the event?
Consumers qualify to receive a $100 gift
card— to one of five air line travel
companies – American Airlines, Delta Air
Lines, Southwest Airlines, Spirit Airlines or
United Airlines-- by making a purchase of
$999 or more of any combination of the
following Serta branded products:
iComfort
•
iSeries
Bellagio at Home
•
Bellagio
iComfort Hybrid
•
Bellagio Luxe
Serta Perfect Sleeper
Serta Memory Foam
•
•
•
•
•
•
Serta Motion Collection Models of
adjustable bed bases
•
Serta brand pillows, sheets or mattress
protectors
What has to happen for the
customer to get the gift card?
Here are the steps(continued):
1.
Customer makes purchase. Store
provides customer a flyer explaining
how to go about getting their gift card.
(see flyer, page 2). Stores have been
sent flyers to be given customers at
time of sale. If, for any reason, flyers
are not available, it is possible to go to
the Current News page at
www.fmgbuyinggroup.com/currentnews.aspx
to download and print a copy of the
flyer which can be given to the
customer. (No password is required to
access this page.)
2.
After the sale has been processed, the
customer shall be given a flyer (right)
explaining the process by which the
customer will get their choice of a
$100 gift card to any of the five air line
companies.
Example of the back of the flyer that will be
given to consumers for any post-purchase
information that they would need.
What has to happen
for the customer to
get the gift card?
Here are the steps
(continued):
3. Record of qualifying
sale.
At the conclusion of the
event, each participating
retailer must provide to
FMG a listing of all
customers that have
made a qualifying
purchase during the
event.
This simple spreadsheet
requires only a modest
amount of information-name, address, phone,
retailer, branch, date
and items purchased.
Go to
http://www.fmgbuyinggroup.com/Currentnews.aspx
to view and download the spreadsheet “Fourth of July
Airline Gift Card Promotion Dealer Worksheet”
Only customers with a DELIVERY COMPLETION
DATE indicated are eligible to receive a gift card.
Voucher must be redeemed by consumer (postmarked or on-line) on or before December 31,
2016. The sale must be completed and FMG must
be notified prior to that date.
What has to happen for the
customer to get the gift card?
Here are the steps
(continued):
4. Purchased items are
delivered to the
customer. Store notifies
FMG using the “Fourth of
July Airline Gift Card
Promotion Dealer
Worksheet” (see prior
page) that the Customer
should be sent a voucher.
FMG notifies Capitol
Marketing that the
voucher is to be released
to the Customer.
Note: Stores will not receive
vouchers.
Vouchers will be sent directly to
consumers.
What has to happen for the
customer to get the gift card?
Here are the steps
(continued):
5. Customer receives the
voucher from Capitol
Marketing.
The voucher can be
completed in writing and
returned to Capitol
Marketing by mail OR
completed on-line by
visiting
WWW.SERTASYC.COM
and entering the voucher
certificate number.
Customer chooses the gift
card they wish to receive
when completing the
voucher.
What has to happen for the
customer to get the gift cards?
Here are the steps
(continued):
6. Capitol Marketing provides
a gift card by mail directly to
the Customer. FMG and
Retailer are notified by
update on the “Fourth of July
Airline Gift Card Promotion
Dealer Worksheet” that the
gift card has been sent.
• There is no charge to the consumer or to FMG member
retailers for the gift cards.
• FMG member retailers do not have to handle the gift cards.
• Stores are only required to provide the list of qualifying
customers.
• Vouchers will be sent to the customer, the customer will
choose the gift card they prefer and the gift card will be
sent directly to the consumer.
More Details
Customers will receive a voucher for gift cards from Capitol Marketing/Meridian upon delivery of order.
The voucher is to be completed by the consumer either by mail or on-line. Customer will choose from
among the offered gift cards at that time.
Offer valid for purchases made between June 30, 2016 and July 11, 2016 only. Prior sales excluded.
Only one gift card may be selected per voucher.
Upon receipt of the completed voucher, Capitol Marketing/Meridian will process the request and mail the
gift card directly to the consumer in 3 to 5 weeks.
Once issued a gift card can not be withdrawn. In the case of a return or cancellation where a gift card
has been issued, the value of the gift card issued should be deducted from any refund by the retailer.
Voucher certificates are completely transferable, but may not be resold under any circumstances.
Voucher must submitted (post-marked or on-line) on or before December 31, 2016.
All taxes are the responsibility of the person receiving the redemption.
How is the event
being supported?
Vinyl 24 x 62.5" banner
will be available to
stores for this event.
The banners have
grommets so that they
can be used on X-stands,
mounted to a wall, or
hung from the ceiling.
The banners are being
provided to FMG member
retailers at no charge.
Also, approximately 100
of the aforementioned
flyers (page 2 and 3) will
be provided in the same
packaging as the banner
Vinyl Banner
Still have a question?
The Fourth of July selling period is the
perfect time to grab some extra Serta
bedding sales at a very busy time of the year.
This Airline Gift Card promotion is designed to
help your store get those sales at little or no
cost. Please consider that the $100 gift
cards are being provided at no charge. And
marketing support materials will be made
available at little or no charge. If you have
a question regarding this event, please go to
the Current News page at the FMG website
www.fmgbuyinggroup.com/currentnews.aspx
or contact
Michael Herschel IV
336.885.0866 option 6
[email protected]