Transcript Advertising with Social media

ADVERTISING WITH
SOCIAL MEDIA
Therese Kuster
TargetClick Powered by Mudd Advertising
My Background
-Businesses Using Profiles
-Great audience
-Social Media Examiner
-Multiple, diverse clients
-Paid social media
-Explore beyond Facebook/Twitter
-Engagement with other profiles
-Social media for SEO
- Automotive space: specific audience
- Internal Marketing
- Google+
Points to Cover
1. Set Accurate Expectations
2. Select your channels
3. Measure, Measure, Measure
1. Set Accurate Expectations
Can I sell a car on Facebook? NO!
• What can you do with social media?
• Increase Awareness
• Increase Engagement
• Grow online audience
• Direct elsewhere
2. Select your Channels
You do not need to
be on every social
platform to be
successful.
Be all in, or all out.
2. Select your channels - Facebook
- Standard text,
image or video
post.
- Not shown to all
fans.
2. Select your channels - Facebook
-Promoted Posts
-Help Reach more
people
-Cost based on
fanbase
2. Select your channels - Facebook
- CPC Model
- Facebook Retargeting
- Sponsored Stories
2. Select your channels - Twitter
Regular Tweet
Promoted Tweet
2. Select your channels - other
3. Measure, Measure, Measure
Remember the goals/expectations you set at the beginning
3. Measure, Measure, Measure
Remember the goals/expectations you set at the beginning
Review
1. Set Accurate Expectations
2. Select your channels
3. Measure, Measure, Measure
THANK YOU
Therese Kuster
TargetClick Powered by Mudd Advertising
[email protected]