Transcript Web 2.0 – an introduction Paper to TWICT December 2007

Web 2.0
’The web, and our customers, have moved on….’
Presentation to TWICT
December 2007
Graham Jordan, TWICT Partnership Analyst
• There is a very good 5 minute YouTube
video here about web 2.0 but you are
either not connected to the internet or
prevented from accessing YouTube.
• I found out how to embed it via google,
and a YouTube instructional video, which
you’ll also not be able to access.
Web 2.0 Content & Concepts
• Value is in the content and how
you use it
• Users involved in embellishing
content
• Publish / recycle content
• Enables people to be more
independent of traditional web
authors and those who would
otherwise manipulate their
content
• Users choose what they get,
how they get it, when they get
it, where they get it
• Users not organisations at the
centre
• Developers engaging with
users in their own environment
• Open standards
• Think locally, act globally
• Reuse, Repurpose, Recycle
• Content and data in many
places
• A relationship where all inform
eachother
• Permission based activity
• Read write and process via the
‘cloud’
iViva
FOAF
Based on an idea by Fred Cavazza
Aggregators –
pulling content together
• Applet / widget
integration
– MyYahoo, Netvibes,
Pageflakes, Facebook
• Mash ups – pulled
from multiple sources,
published back to web
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Moo
Google Maps
Chicago Crime Map
Tube sms
Train Locator
• Software as a service
Use of Web 2.0
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RSS update / news aggregators
– RSS news / Jobs feeds
– myYahoo
– TWICT website
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Wikis
– DigiTV
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Blogs
– Cheltenham Flood blog
– BSF
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Communities of Practice
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– Facebook
• Codeworks
• North East IT Managers Forum
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Digital challenge
– Hex
– Flash
– Online communities
Social Bookmarking
– Del.icio.us
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Image libraries
– CISCO use a Flickr-type product
for their corporate image bank
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Media sharing
– Podcasts / webcasts
– YouTube
– Selective, focussed and a smaller
audience
– Govx
•
Social Networks
• UK Government use
• Webcasts
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Virtual worlds
– second life etc
Strengths & Weaknesses
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Agility
Enhances the way we work
Innovation / speed of iteration
Speed of deployment
Low thresholds
Real time content
Allows publishers to
– Retain ownership of data
– Benefit from developers adding
value
•
Allows developers to
– fail fast, learn quickly
– create applications
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Allows users to
– Decide how to use applications
– Access content from more
locations (enables agile working)
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Not easy to define, ‘sell’ the
concept
Requires a mind set change and a
leap of faith
Perception
Can blur professional and
personal identities
Immaturity of market
Reliability (and reputation)
Social engineering
Opportunities & Threats
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People are actively looking for
information
We can have a dialogue with
users
If we make information available
other people could develop
applications for it free of charge
Business uses of concepts, tools,
way of thinking
Growth of systems services
suppliers
Many Web 2.0 applications use 3rd
party managed processing power
and storage
Emerging business market and
commercial grade SLAs
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Challenges corporate way of
thinking
Small and faster will win over big
and slow
Information overload
Employee access to web2.0
applications
Greater risk of ‘class action’ law
suits
Powerless to stop 3rd party
developers or users using web 2.0
Some applications that are free
carry advertising we can’t control
If we don't make information
available other people will without our collaboration
Reuse of our data out of context
Seemingly innocent data can be
aggregated to information than
can be used for criminal or
terrorist behaviour
History
’from Available through Accessible to Meaningful’
History
Facebook
iPod
Napster
Mosaic Browser
BT Launches ADSL
MP3 standard
Wikipedia
Skype
Firefox
BBC website
MSN Messenger
’from Available through Accessible to Meaningful
History
Facebook
iPod
Napster
Mosaic Browser
BT Launches ADSL
Today’s graduates started secondary school
MP3 standard
Wikipedia
Skype
Firefox
BBC website
MSN Messenger
’from Available through Accessible to Meaningful
Current Trends
• Moving from geeks in
bedrooms to venturecapital funded teams
– Capitalisation of added
value
• More standardisation
– Microformats etc
• Agile data storage and
processing
– Moving to commercial
grade SLAs
• Move to offline browser
based applications
• Aggregators / widgets
within ‘eachothers’
products
– Eg flikr in Facebook,
Facebook in Netvibes
– Meebo single view of
multiple instant messenger
accounts
– User can use one page for
their ‘online life’ = ‘social
dashboard’?
• Web 3.0 is coming…..
– ‘Wisdom of crowds’
prevented from becoming
‘madness of mobs’ through
adding ‘respect of experts’
– eg wikipedia etc.
Council 2.0
• The Web 2.0 philosophy
– The whole is greater than the sum of the parts
– Users should participate, not just consume, actively
contributing, helping customise media and technology
for their own purposes, as well as for their community
• Similarities with Place Shaping and Community
Engagement agenda…..?
Council 2.0
• Building our own widgets
• Reuse of public sector
information
– Licensing use of xml feeds,
APIs
– More attractive to re-users
at Tyne and Wear or
regional scale?
• Fewer APIs to integrate
• Eg roadworks information
• Democratising our data
• In-house mash-ups?
• Thinking about the
functionality that’s out
there and how we could
use it
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Image banks
Knowledge banks
Communications
Contact directories
Systems services
Can we use Web 2.0 tools to provide
these functions?
Are we concerned about users in
Council Services by-passing ICT and
using these without our knowledge?
Based on an idea by Fred Cavazza
Immediate Implications
• All bad?
• Security
– A question of balance?
• Are we looking at / working
with OpenID etc?
• Sharepoint / Intranet
development
– Implications for those
developing corporate
dashboards?
• Aggregators
– The ultimate CRM for the
customer?
– eg Netvibes
• Community Presences
– Already on Facebook etc,
developed by individuals
• Council Content
– Should we be developing
widgets for netvibes,
Facebook etc.?
• Collaboration?
– Should we publish all our
contacts lists on LinkedIn?
• New Web services
development
– Do we need to do it
ourselves?
• Reputation management
– Who’s saying what about us?
• Awareness of Web2.0 and
semantic Web within ICT
departments?