Transcript Web 2v3 - NEICT North Eastern ICT Partnership

Web 2.0
’The web, and our customers, have moved on….’
Presentation to TWICT
December 2007
Graham Jordan, TWICT Partnership Analyst
• There is a very good 5 minute YouTube
video here about web 2.0 but you are
either not connected to the internet or
prevented from accessing YouTube.
• I found out how to embed it via google,
and a YouTube instructional video, which
you’ll also not be able to access.
Background
• The world has moved to internet applications
– The internet has gone wireless, users have become
mobile and are using all sorts of devices
– Most are Web and browser based
• But can integrate to other technologies such as SMS
• eGovernment: councils embraced the world
wide Web as a customer service channel
– New Web-based services
– Some internal council systems have Web interfaces
– More council staff mobile and online
• Constantly evolving and quickening pace of
change
Tag map
What is Web2.0?
• Direct control by individuals of web services and tools
– Inclusive of widgets that update pages without needing to
refresh, RSS feeds, on-demand video, file-sharing, blogs, wikis,
and podcasting
• Philosophy
– The whole is greater than the sum of the parts
– Users should participate and produce their own content, not just
passively sit back and watch the web go by.
• Enabled by
– Simple to use online applications with an agreed set of
standards across a range of areas that allow users to develop,
skin or customise applications and share content / functionality
more easily.
Content
• Value is in the content and how you use it
– Not in the technology
• Users involved in embellishing content
– Eg posting news, opinions, events, photos and media
– Tagging content so it can be searched and classified
• Publish / recycle content
– Give others rights to reuse through Creative Commons etc
• Enables people to be more independent of traditional
web authors and those who would otherwise manipulate
their content
– Create their own website, blog on what ever subject they want or
their own communities.
• Users choose what they get, how they get it, when they
get it, where they get it
iViva
FOAF
Based on an idea by Fred Cavazza
Concepts
• Users not organisations at the
centre
• Developers engaging with
users in their own environment
– small parts loosely joined
– concentrate on mechanisms
(users define appearance)
• Open standards
– exposed workings
– available content
• Think locally, act globally
– still have community of
friends, just don't worry where
they are in the world.
• Reuse, Repurpose, Recycle
• Content and data in many
places
• A relationship where all inform
eachother
• Permission based activity
• Read write and process via the
‘cloud’
• Collaboration
• De centralisation
• Openness
• Sharing
• Peering
Current Use
• We are already using it
– Google, Amazon, Wikipedia,
FriendsReunited, YouTube, iTunes,
msn, blogs
• all in some degree web 2.0
• Councils are already using it
• New uses and applications
emerging all the time
Aggregators –
pulling content together
• Applet / widget
integration
– MyYahoo, Netvibes,
Pageflakes, Facebook
• Mash ups – pulled
from multiple sources,
published back to web
–
–
–
–
–
Moo
Google Maps
Chicago Crime Map
Tube sms
Train Locator
• Software as a service
Use in councils
•
RSS update / news aggregators
– RSS news / Jobs feeds
– myYahoo
– TWICT website
•
Wikis
– DigiTV
•
Blogs
– Cheltenham Flood blog
– BSF
•
Communities of Practice
•
– Facebook
• Codeworks
• North East IT Managers Forum
•
Digital challenge
– Hex
– Flash
– Online communities
Social Bookmarking
– Del.icio.us
•
Image libraries
– CISCO use a Flickr-type product
for their corporate image bank
•
Media sharing
– Podcasts / webcasts
– YouTube
– Selective, focussed and a smaller
audience
– Govx
•
Social Networks
• UK Government use
• Webcasts
•
Virtual worlds
– second life etc
Strengths
• Agility
• Enhances the way we work
– Can do what we want to do
easier, often cheaper
• Innovation / speed of iteration
• Speed of deployment
• Low thresholds
– Technical
– Cost
– User access / licensing
• Real time content
– Automatically updates
• Allows publishers to
– Retain ownership of data
– Benefit from developers
adding value
• Allows developers to
– fail fast, learn quickly
– create applications
• Allows users to
– Decide how to use
applications
– Access content from more
locations (enables agile
working)
Weaknesses
• Not easy to define, ‘sell’ the
concept
– Jelly, nails…….
• Requires a mind set change
and a leap of faith
– We have worked for years to
keep data closed, it seems
strange now to decide to
share it
• Perception
– Safety and security issues
around some Web 2.0
products
• Can blur professional and
personal identities
– Do we need to be aware /
manage this?
• Immaturity of market
– In some areas
• Reliability (and
reputation)
– Not everything that we read
from the internet is true.
– It is community content and
some folk have funny views
– Copyright / Data Protection
• Social engineering
– Can foster relationships
that may make it difficult to
act objectively
Opportunities
• People are actively looking for
information
• We can have a dialogue with
users
– Or facilitate users having
discussions with each other
• If we make information
available other people could
develop applications for it free
of charge
• Business uses of concepts,
tools, way of thinking
– Web 2.0 ‘mash-ups’ = Web
services integration
• Growth of systems services
suppliers
• Many Web 2.0 applications
use 3rd party managed
processing power and storage
– Scaleable, robust
• Emerging business market and
commercial grade SLAs
– Eg Amazon Web Services
Threats
•
Challenges corporate way of
thinking
– Do we have to do everything
ourselves?
•
•
Small and faster will win over big
and slow
Information overload
– So many new portal and
applications to be aware of
•
For corporate data?
Licensing
Productivity
Will they be there tomorrow?
Eg rememberthemilk
Greater risk of ‘class action’ law
suits
– As people group together
Powerless to stop 3rd party
developers or users using web 2.0
– Our users?
•
Some applications that are free
carry advertising we can’t control
– Inappropriate advertising
– Reputation risk of our adverts
alongside others
•
Employee access to web2.0
applications
–
–
–
–
–
•
•
If we don't make information
available other people will without our collaboration
–
–
–
–
•
Selling them on?
Reputation risk
Who owns the data?
Eg fixmystreet
Reuse of our data out of context
– Or in ways we don’t want them to
•
Seemingly innocent data can be
aggregated to information than
can be used for criminal or
terrorist behaviour
History
’from Available through Accessible to Meaningful’
History
Facebook
iPod
Napster
Mosaic Browser
BT Launches ADSL
MP3 standard
Wikipedia
Skype
Firefox
BBC website
MSN Messenger
’from Available through Accessible to Meaningful
History
Facebook
iPod
Napster
Mosaic Browser
BT Launches ADSL
Today’s graduates started secondary school
MP3 standard
Wikipedia
Skype
Firefox
BBC website
MSN Messenger
’from Available through Accessible to Meaningful
Current Trends
• Moving from geeks in
bedrooms to venturecapital funded teams
– Capitalisation of added
value
• More standardisation
– Microformats etc
• Agile data storage and
processing
– Moving to commercial
grade SLAs
• Move to offline browser
based applications
• Aggregators / widgets
within ‘eachothers’
products
– Eg flikr in Facebook,
Facebook in Netvibes
– Meebo single view of
multiple instant messenger
accounts
– User can use one page for
their ‘online life’ = ‘social
dashboard’?
• Web 3.0 is coming…..
– ‘Wisdom of crowds’
prevented from becoming
‘madness of mobs’ through
adding ‘respect of experts’
– eg wikipedia etc.
Council 2.0
• The Web 2.0 philosophy
– The whole is greater than the sum of the parts
– Users should participate, not just consume, actively
contributing, helping customise media and technology
for their own purposes, as well as for their community
• Similarities with Place Shaping and Community
Engagement agenda…..?
Council 2.0
• Building our own widgets
– How we present our
services and information
(and places?) to our end
users
– (or others building them –
competition?)
• Reuse of public sector
information
– Licensing use of xml feeds,
APIs
– More attractive to re-users
at Tyne and Wear or
regional scale?
• Fewer APIs to integrate
• Eg roadworks information
• Democratising our data
– But we don’t need to do it
all at once
Council 2.0
• In-house mash-ups?
– Probably already
happening in our
developer teams
– Public facing?
• Thinking about the
functionality that’s out
there and how we
could use it
–
–
–
–
–
Image banks
Knowledge banks
Communications
Contact directories
Systems services
Can we use Web 2.0 tools to provide
these functions?
Are we concerned about users in
Council Services by-passing ICT and
using these without our knowledge?
Based on an idea by Fred Cavazza
Immediate Implications
• All bad?
– Is the jury out on all
Web2.0?
• Security
– A question of balance?
• ID
– Are we looking at / working
with OpenID etc?
• Sharepoint / Intranet
development
– Facebook is a social
dashboard
– Implications for those
developing corporate
dashboards?
• Aggregators
– The ultimate CRM for
the customer?
– eg Netvibes
Immediate Implications
• Community Presences
– Already on Facebook etc,
developed by individuals
• Council Content
– Should we be developing
widgets for netvibes,
Facebook etc.?
– What would they do?
• Collaboration?
– Should we publish all our
contacts lists on LinkedIn?
• New Web services
development
– Will others mash it up if we
make it available?
– Do we need to do it
ourselves?
• Reputation management
– Who’s saying what about
us?
• Awareness of Web2.0
and semantic Web within
ICT departments?
More….
• Further Reading
–
–
–
–
http://www.itweek.co.uk/itweek/news/22
03895/web-confusion-hindering-firms
http://en.wikipedia.org/wiki/Web_2.0
http://www.youtube.com/watch?v=NLlG
opyXT_g
http://en.wikipedia.org/wiki/Semantic_
Web
• Glossary
–
http://www.alexandrasamuel.com/2006
0301/web-20-glossary
• Contact
– [email protected]
– www.twict.gov.uk
• Acknowledgements
–
–
–
–
–
–
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David Coxon
Simon Jones
James Burke
Gareth Rushgrove
Neil McQuiston
Paula Titshall
Chris Foreman