Transcript Social Media

Tools And Implementation for Direct Marketing
WAWGG 2010 Annual Meeting
February 4, 2010
Social Media
 Not
TV
 Not Radio
 Not Print
Rebecca Gunselman
Social Networking
Global Interaction
Communication
FREE
If you build it,
they will come
BE THERE!
My methods of communication
Web Site
 Email blasts
 Facebook
 Twitter

Web Site
Fresh and accurate, update at least quarterly
Email Blast
use as needed to notify about events, new releases , wine press, etc
Constant Contact, Vertical Response
facebook
Friend page, easy to monitor, update at least weekly
facebook
fan page
Twitter
Warning! requires constant supervision, u r on call
follow & followers, needs application to monitor chatter
TweetDeck, Hoot
In this global marketplace, social
networking is the cornerstone of
communication. Actively
participating in social media is
vital to staying connected to
your customer!