Transcript Farmers Union Insurance

Welcome Everyone
Social Marketing for Business
Welcome To The Conversation!
Social Marketing for Business!
About This Group
- Monthly Meetings – open to all
- How Businesses Generate Measureable
ROI from - Social Marketing Activities
- Share Tips, Case Studies & Effective Strategies
- Create a Sustainable Knowledge Base of
Information for Social Marketers
- Employ Social Marketing Best Practices
Social Marketing for Business!
Group Coordinators
Ali Recek
Marketing & Visibility Consultant
South Metro Denver Chamber of Commerce
Nicole Hurdle
Social Marketing Coordinator
Webolutions
Steve Kessler
Owner
Denver DataMan
Social Marketing for Business!
Group Sponsors
Hollywood Theaters - Logan
The Duffeyroll Café – Nick
Whole Foods Market - Leandra
Luna Roasters - Gunther
Mention, Blog, Tweet, Promote
Fundamental Business Changes
- Control of the Message (acceptance / Belief)
- Your Overall Approach to Marketing &
Communications
-
The Building of Tribes
Complete Brand Transparency
A New Renaissance Period of Communications
Multi-Channel, One-To-One Messaging
On Demand – Timeframes Disappearing
Speed Survey
Do You Share Identical Content
Across Social Media Networks?
Yes
No
Cross Social Media Sharing
Should I?
From Our Previous Meetings
You Have Defined Your 3 Key Target Personas
You Have Established Your Overall Brand Experience
You Have Answered these Questions
• How interested are my key personas in me personally?
• What is interesting about my current client experience?
• What is special about my internal culture and / or our
employee experience?
• How am I active in the community?
• What leadership roles we play within our industry?
• What cutting edge projects are we involved in?
• What truly innovative services we provide?
• What information can I provide which will truly engage or enhance
the lives of my key audiences?
Cross Social Media Sharing
Should I? (Today’s Conversation)
HootSuite - To Update Your LinkedIn, Facebook and
Twitter Status with identical content?
Tweetdeck – To Update Your LinkedIn and Facebook
Status with identical content?
Share This - To Share 3rd Party Website Content on
Your Facebook, Twitter or LinkedIn, etc…?
Share This - To Share Your Own Website Content on
Your Facebook, Twitter or LinkedIn. etc…?
Sharing Your Tweets as an RSS Feed on your Website?
Updating Facebook Status by Tweeting on Twitter ?
Populating Facebook with Meetup Participation?
Cross Social Media Sharing
Should I?
Conclusion
Anything shared across your Social Networks should
always consider your specific audience, your overall
brand, the goals of your program and the specific
tool’s functionality in mind.
Social Media
Discussion Groups & Tips
Steve Kessler
Denver DataMan
Important Group Notes
New Meeting Location
Hollywood Theaters
Streets at SouthGlenn
Everyone invite 3 people!!
Plastic Name Tags
Please turn in to Ali!!
Important Group Notes
Upcoming Event Topics
•
Fri. Feb. 19th – Legal Ramifications of Social Marketing
& Corporate Social Networking Policies
•
Fri. March 19th – Social Media’s Role in Your Search
Engine Placement
•
Fri. April 16th – Utilizing Video in Your Social Marketing
•
Fri. May 21st – Social Marketing to a Targeted Local
Audience
Facebook & Twitter
Social Marketing for Business on Facebook
http://www.facebook.com/socialnetworkingsites
Social Marketing for Business on Twitter
http://www.twitter.com/tipssocial
Join Our Group’s Email List
Txt 80565 Keyword: Social + Your Email
Social Marketing for Business
Thank you for Coming This Morning!!
Get Active!!