Transcript Hobby Lobby PowerPoint Presentation

Shaina Dul
Chelsea Fishel
Ashley Slaughter
Company Background
• Hobby Lobby can no longer be considered
just an arts and craft store.
• The typical shopper is woman who wants to
improve her home, a woman who appreciates a
wide selection of interesting merchandise
and enjoys the shopping experience.
Company Background
The main value proposition to the customer is to
offer customers an exceptional selection and
value while honoring the Lord in all they do by
operating the company in a manner consistent
with Biblical principles.
Current Marketing Strategy
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Email sign up on website
Place coupons in weekly circulars
Has a place to view local sales online
Twitter
Facebook
SWOT Analysis
Strengths
• Christian based
• Variety of products with deep
assortment
Opportunities
Weaknesses
• Lackluster use of social media as a
marketing tool
• The “Local Sales” area of the website
isn’t really customized to each store
• Difficult to find the online shopping
area
Threats
• More sophisticated use of social media • Stores that are open on Sundays
that engages the consumer
• Stores like Wal-Mart that offer cheaper
prices
Holes in Current Strategy
• Local sales area says the same thing for all
zip codes
• Poor SEO when it comes to Twitter and
Facebook
• Don’t answer Facebook questions, a lot of
their twitter posts seem irrelevant
New Strategy
• Increase amount of time spent on their Facebook
and Twitter accounts
• Make shopping online easier for the consumer
• Make sure that the sales listed in the “Local
Sales” area actually match those that are
currently in store.
Predictions
These improvements will lead to a more
satisfied customer, which will hopefully lead to
a better and long lasting relationship.