Transcript How can businesses improve their companies through social

How can businesses improve their
companies through social networking?
Maddie Schneeman, Chris Samuelson, & Jordan Lange
Why are
companies using
social media?
1. Trying to sell a
product (what are
they doing?)
2. Trying to build the
brand name (how
are they doing it?)
3. Engage with
customers and
manage issues.
Successful Social Media Campaigns
Ford Fiesta
Built brand awareness by giving consumers
cars prior to the release date and having
them tweet, upload pictures/videos, etc.
about their experience.
Sephora
Engaged customers by facilitating
communities In which consumers talk
about beauty products.
Unsuccessful Social Media Campaigns
Walmart
Did not engage the customer
by restricting the comments
section on Facebook.
Skittles
Again, did not engage the
customer due to the one-way
stream of communication.
Social Media Relevancy Today
 94% of all businesses with a
marketing department used
social media as part of their
marketing platform
 85% of all businesses that
have a dedicated social media
platform as part of their
marketing strategy reported an
increase in their market exposure
 Almost 60% of marketers are
devoting the equivalent of a full
work day to social media
marketing development and
maintenance
 43% of people aged 20-29
spend more than 10
hours a week on social
media sites
 More than half the U.S.
population has eagerly embraced
sites like Facebook and more
than a third are using
Twitter
Content
Relevancy
Rankings
• Market
Engagement
• Customer
Engagement
Video
(YouTube)
Targeted
Advertising
Visits
Twitter
Social
Media
Facebook
LinkedIn
Blogs
Profit
How to content
market
How to target
advertise
1. Generate
interest
2. Provide insight
3. Promote
feedback
(forum)
1. Provide credibility
2. Maximize data
gathering
3. Implement data
to match
customers to
desired products
Taken from “2012 Social Media Marketing Industry Report” by Michael A. Stelzner
Works Cited

http://www.zdnet.com/like-me-like-me-doing-business-in-the-facebook-age-7000003487/

http://www.forbes.com/sites/victoriabarret/2012/07/12/ceos-afraid-of-going-social-are-doing-shareholders-a-massivedisservice/

http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf

http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-role-of-social-media-in-the-modern-businessworld/

http://practicalsocialmedia.com/general/ford-fiesta-a-successful-social-media-marketing-Example/

http://blog.askoli.com/social-media-marketing/let%E2%80%99s-learn-top-5-social-media-campaigns-that-failed-miserably/

http://www.guardian.co.uk/media-network/media-network-blog/2012/jul/25/social-retailing
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http://farm3.staticflickr.com/2453/3838882537_fd341ff42e.jpg

http://www.prdaily.com/Main/Articles/10383.aspx

http://www.insidefacebook.com/wp-content/uploads/2009/01/pollingad.png