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Welcome
Loren Gray
Director of eCommerce
Ocean Properties Ltd & Affiliates
Generating Revenue in
Hospitality
‘Old School Style’
with Today's Tools
The One You Actually
Two Had
Vacations
The One You Talk About
So we’ve come along
way right?
Cell phone if you break down
GPS for where to turn
Guide to the biggest ball of twine that you might drive by
DVR or smart phone or tablet for the kids
Online ‘Everything’
Guest satisfaction is still king!
Advocates, (as we now call them)
are spreading the word of mouth,
and its still the best business
marketing that you can have.
Advertising
Marketing
“isthe
themeans
meansof
ofidentifying
promotingyour
the sale
of ones
products.”
“is
brand,
who you
are and
what you are.”
Communication
Reasonable two way communication, or as my parents
told me there are two ways to listen and one way to
talk… for a reason.
WORD
OF MOUTH
Communication
Newspapers
Magazines
Chamber of
Commerce
AAA
Roadside Signs
Brochures
Hotel Index
Advertising?
Final
Solution
MARKETING
Two Questions
How are they coming to
us?
How will they use what
they discover?
There are only three
types of people we deal
Those who have
done
business
with…
PAST
with us before
Those who
know about us
PRESENT
FUTURE
Those who don't know about us
Transient
Group
Facebook
Twitter
Google+
Linkedin
Pinterest
TripAdvisor
Yelp
Foursquare
Instagram
Foodspotting
Banjo
Vine
What’s our focus
Things I have Learned
 2,000 'fans' is base critical mass for an active self creating
community
 Consistency beats brilliance any day
 Create a 'Voice' and stick with it
 Have as many trusted admins as you can solicit at your property for
posts
 Its costs about $1 per new follower when advertising for them
 Video / pictures / links / posts order of success
 Time your posts to the benefit of your guest not yours
 Take time with your images (correct size and content) remembering
you can promote yourself with them now
 Don't have Fridays fish special on Saturdays board
What are the 9 types of
Postings?
 Photo
 Video
 Link
 Status
 Question (Poll)
 Photo album
 Offer
 Milestone Event
Third Party Services
Who Does Facebook
Let’s Talk About
Ad’s?
Power Editor
Did you know with an
authorized
Did
you
you'll
be
Did
you know
knowFacebook
you can
Vendor
do
able
to in you
July
begin
GEOFence
an can
FB
ad?
through
toretargeting
promote VIdeo
ads
Facebook
inthe
Facebook?
Exchange?
The 50/30/20 Guide
What Do We Talk
 50% News
About?
 30% Personality
 20% Business
 Family
 Soft Adventure
 Eco / Green
How
To
Avoid
Content
 Historical & Cultural
‘Burnout’
 Romance
Dining &
Nightlife
 Off the Beaten Path
 Property Amenities
 Cross Property /
Destination Promotion
Massive Stats To Use
Only From A Download
Tools To Schedule With
All This Is Not Just
About Transit Business
Wrap Up
"I don't want to market
to everybody, I want to
market to you"
Questions
Thank You
[email protected]
813-421-GRAY
Facebook.com/loren.gray
Twitter.com/lorengray
Linkedin.com/in/lorengray