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You’ve Got To Have Friends
How to Win Friends and Influence
People Online
You’ve Got to Have Friends
Kevin Miller, President
Elizabeth Johnson, Director
of Public Relations and
Content Development
You’ve Got to Have Friends
Overall Marketing Goals
Social Media is one of many ways to connect
with:
• Members
• Prospective members
• Your members’ customers
• Electricians
• Apprentice recruits
• Other influencers
You’ve Got to Have Friends
Overall Marketing Goals
Social Media should integrate with overall
marketing strategy, including:
• Digital (website, email)
• Advertising (print, radio, online)
• Public Relations
• Direct Mail
• Collateral
• Face-to-face
You’ve Got to Have Friends
Overall Marketing Goals
Social Media reaches people in different ways
than other marketing media:
• Creates a more personal connection
• Is more spontaneous
• Allows for easier feedback
• Reaches younger demographic
You’ve Got To Have Friends
Top 15 Social Media Sites as of March 1, 2011*
1. Facebook
2. twitter
3. MySpace
4. Linkedin
5. Ning
6. Tagged
7. classmates
8. hi5
9. myyearbook
10. Meetup
11. bebo
12. mylife
13. friendster
14. myHeritage
15. Multiply
*Per http://www.ebizmba.com/articles/social-networking-websites
You’ve Got to Have Friends
Social Media Strategy
Twitter: Share information and showcase
expertise. Connect with general contractors, BIM
experts, green building experts, journalists and
bloggers.
Facebook: Showcase organization by sharing
photos, videos, links to news articles, and
encouraging participation and dialogue by
posting polls and questions.
Twitter
Begin Making Connections Online. Find people in your
industry/geographic region to follow. Their tweets will
appear in your timeline. Many people will follow you back
and your tweets will appear in their timeline.
Search Box
Twitter
Join the Conversation. “Listen” to others’ tweets to see
what they are talking about. Answer questions, share
resources and retweet interesting tweets to your followers.
Twitter
Tell Your Offline
Connections You are on
Twitter.
Add a link to your Twitter
account on your website,
include it on advertising,
e-newsletters and in your
email signature.
Twitter
Stick With It! Maintain regular participation in the
conversation.
Facebook
Start Your Facebook
Page.
When you set up your page,
add interesting content to
your page. Give people stuff
to read through, comment
on, or like.
Facebook
Go Elsewhere to Advertise Your Facebook Presence.
Add a link on your website, include it on advertising,
e-newsletters, your email signature and tweet it out.
Consider Facebook Ads. Ad campaigns are targeted by
all sorts of demographics such as age, gender, geographic
location and other pages people like.
Facebook
Keep it Up!
Add new content regularly
and encourage your page’s
friends to post event photos
or comment on posts. Plus,
comment on other
organizations’ pages.
Thank you!
Read more on our blog, FMG Talking Points, at www.frostmiller.com
Twitter @frostmiller & @DCElec_Alliance
Facebook www.facebook.com/frostmillergroup &
www.facebook.com/electricalalliance