Transcript Internet Marketing - stevegconsultant.com

Presents
Internet Marketing
USING SOCIAL MEDIA AND TECHNOLOGY TO
PROMOTE YOUR BUSINESS
Items of Discussion
I.
Marketing - Definition
II.
Selling - Definition
III.
Creating a Name
IV.
Authority
V.
Branding
VI.
Logos - Game
VII.
Internet Marketing Check List
VIII.
Website and Online Mass Communication
IX.
Social Media
X.
Exit Plan
Definition of Marketing
mar·ket·ing
ˈmärkitiNG
Noun—Marketing
the action or business of promoting and
selling products or services, including
market research and advertising.
What is selling?
Selling is the act of teaching people that it’s
beneficial doing business with you.
So don’t Sell, Teach.
People love to buy, that is a given, but they
want to buy from someone they trust.
One of the main barriers of online marketing
is not lack of traffic but lack of trust.
Added Value
Consumers have money and a problem.

Offer a solution and give a little extra. A discount on a
future purchase, information about the service or
product, or a subscription to your newsletter.

Any giveaway adds value to the service or product.

If your transaction is done offline offer your online
information.

The Principle of Least Effort suggests that people will
naturally follow the path of least resistance. There is
Value in Ease of Use, make it easier for them and they
will return.
Creating a Name
Authority is one of the most powerful tools in the marketing
industry.
People have a tendency to respect authority figures.
But, people respect proven authority figures not ones that
just say they are an authority in their respective industry.
So, prove it!!!
Become the Authority
Make yourself an authority on the subject of your business
or product.
Teach people about your service or product and soon
they will realize that it might be something they believe
they can’t live without.
Online Marketing and Social Media thrive on consumer
input so it is very important to have a positive online
presence. (More on this subject later, remember ROBO)
Who is the Authority?
55 Year old Professor Brainiac
25 Year old Joe Blow
Credentials:
Credentials:
PHD in Whatzzitology
Has a website about Whatzzits.
30 years experience on subject
of Whattzits.
Gained most of his knowledge
online and shares it online.
Published several articles and
books on Whatzzits.
Has a Facebook, & Twitter account
and Blogs about Whatzzits on a
weekly basis.
Teaches at an International
University on the border.
So who is it?
Professor Brainiac is
considered the leading
authority on Whatzzits by
the Academic World. His
publications are too
valuable to be offered
online for free. His time is
dedicated to research,
teaching, and publishing
articles and book.
Joe Blow continues to learn about
Whatzzits as he develops his business
selling Whatzzits and teaching people
about the many uses of Whatzzits and
the benefits of owning one. Soon
people start searching for Whatzzits
and guess who they will find?
Yeah! Joe Blow’s Website not Professor
Brainiac.
The Point is…
You don’t have to be the leading Authority to be the
leading Authority.
However, you do not want to deceive your customers
either. Remember consumers want to buy from someone
they trust.
Even though you may not know everything about a
particular subject and you are learning as you go along
then share what you learn as you go. You will gain trust
and respect and with that comes loyalty.
Branding--What’s in a name?
Everything, maybe, I think.
Depends who you are, right?
Walmart
Kleenex
Kmart
Qtips
HEB
Pampers
Lowe’s (formerly Super S)
Band Aid
McDonald’s
Super Glue
Burger King
Liquid Paper
Pizza Hut
Chapstick
Papa John’s
Clorox
Coca Cola
Jello
Pepsi
Vaseline
Everyone knows your Name.
Is that a good thing?
Establishing a brand name which eventually becomes the generic
term for that product seems to be a sign of a successful marketing
campaign, but…
Consumers are simply calling the particular product by the name
YOU so cleverly thought up.
In most cases they will buy a cheaper version of the product that
may not meet the high standards you require for developing your
product.
A negative experience with a cheaper product may be associated
with the brand name and result in a negative impact on the brand.
Let’s Play
The
Logos Quiz
Don’t be afraid to change it.
Apple’s logo was not as inspiring as it is now.
Local Logos
“I thought we were gonna learn
about Internet Marketing.”
You are, now that we got some of the basic elements out of
the way.
Today’s online technology is very visual, interactive, minimal,
and fast.
Consumers shop online using computers, laptops, tablets, and
smartphones.
Consumers do not like to read or write much when using
handheld devices. Lol, ur, cu l8r, idk, etc.
Consumers want the necessary info immediately. Short and to
the point, if you don’t offer that they will move on.
BOGO
Buy One Get
One
…Free
…Half Off
The Yellow Pages?
Do you remember?
“Let your fingers do the walking”
A Local pest control business realizes they are
spending thousands of dollars a year on yp ads.
How do you measure the Return On Investment?
Is it worth it?
ROBO
Research
Online
Buy
Online
Online Shopping
Internet Marketing Check List
Product
or Service
Brand Name and/or Logo
Website
Mass Communicating
Social Media
What do you do?
What is your product or service?
Teach customers about your product or
service.
Keep it simple and make is short.
Make it the center of attention.
You should be able to clearly
explain the following about your
company within 10 seconds:
1.
Who you are
2.
What you do
3.
Why you're different
4.
Why they should care
Steve Gutierrez
 I’m
I
a small business consultant
work with you
 Your
business is my business
Create a Logo
Associate your product or service with your Logo.
Maintain consistency and create positive images.
Remember every encounter is a touch-point.
Create a Website
Create an online presence or remain
invisible.
A Website is your virtual store.
Search Engine Optimization—research it.
DIY or outsource it.
Web Hosting
Free Hosting
Weebly.com
Wix.com
Paid Hosting
Godaddy.com
Bluehost.com
Mass Communication
Email
Create and maintain a professional email address.
Keep personal email separate, Mr. [email protected].
Paid Email services
Constant Contact provides safe mass emailing services and
other tools for online marketing. Visit constantcontact.com.
Social Media
Facebook
Twitter
Youtube
Google+
Blogger
Instagram
Pinterest
Facebook is a popular free social networking website that
allows registered users to create profiles, upload photos
and video, send messages and keep in touch with friends,
family and colleagues.
The site, which is available in 37 different languages, includes
public features such as:
•Marketplace - allows members to post, read and respond to classified ads.
•Groups - allows members who have common interests to find each other
and interact.
•Events - allows members to publicize an event, invite guests and track
who plans to attend.
•Pages - allows members to create and promote a public page built
around a specific topic.
•Presence technology - allows members to see which contacts are online
and chat.
Twitter is a free social
networking microblogging service that allows
registered members to broadcast short posts
called tweets.
Twitter members can broadcast tweets and follow
other users' tweets by using multiple platforms and
devices.
Tweets and replies to tweets can be sent by cell
phone text message, desktop client or by posting at
the Twitter.comwebsite.
YouTube is an online public communications site.
The site allows registered users to upload videos and have
them available for public viewing.
The videos are anything from beginner videos to more
professional videos.
You can put just about anything you want on the YouTube
site.
You can also watch just about anything on YouTube.
Google+ (pronounced Google plus) is a Google social
networking project.
The Google+ design team sought to replicate the way people
interact offline more closely than is the case in other social
networking services, such as Facebook and Twitter.
The project’s slogan is “Real-life sharing rethought for the web.”
Short for Web log, a blog is a Web
page that serves as a publicly
accessible personal journal for an
individual.
Typically updated daily, blogs often
reflect the personality of the author.
Blogger is Google’s free tool for
blogging.
Instagram is a free online photo sharing and social network
platform that was acquired by Facebook in 2012.
Instagram allows members users to upload, edit and share photos
with other members through the Instagram website, email, and
social media sites such as Twitter, Facebook,Tumblr, Foursquare
and Flickr.
Instagram's editing features include various digital filters, one-click
rotation and optional borders.
Photos can be shared on one or several social media sites at
once with a single click.
Pinterest is a visual discovery tool that people use to
collect ideas for their different projects and interests.
People create and share collections (called “boards”)
of visual bookmarks (called “Pins”) that they use to do
things like plan trips and projects, organize events or
save articles and recipes.
There is also a like feature to save certain pins that may
not fit with a board.
Update, update, update!
So you’re online, now you have to keep things
fresh and updated.
Updates and changes will keep visitors coming
back.
It’s time consuming but don’t let it consume you.
What if it fails?
We hope it doesn’t and we avoid discussing it but it can
happen, the campaign fails, or worse yet, the entire business
fails.
We invested time.
We invested money.
What do we do now?
Regroup and focus. Implement the Exit Plan.
The Exit Plan
We emphasize planning when developing a business:
*Business Plan
*Marketing Plan
*Operational Plan
But we rarely think about an Exit Plan or Exit Strategy
The Process of Exiting Your Business
according to the SBA
Whether you are selling your business, transferring ownership,
seeking retirement, or facing a "forced-exit" such as bankruptcy
or liquidation - planning your exit is a big undertaking that has
implications on employees, your business structure, its assets, and
your tax obligation.
Before you embark on your exit strategy, be sure to engage your
lawyer and even a business evaluation expert. That way, you will
be sure that you have explored all the options available to you.
If you have more specific questions about exiting your business,
be sure to check out the IRS' guide to closing a business.
If at first you don’t succeed,
try, try again!
Executing a proper Exit Plan will allow you to give full
closure to an unsuccessful venture and leave you in a
position to start another one with a clean slate.
Think of all the things that may have gone wrong and
find a solution.
Explore other products or services you may be willing
and able to try.