Transcript GetyourRDAsocial

Get Your RDA of Social Media
Today we will:
• See how easy it is to get into social
media– Live on the Web!
• Learn tips on how to use social
networks to drive store traffic
• Ask questions, learn from each other
• Have fun!
Quick Survey
What Changed? The Groundswell
Right now, your customers are writing about
your products on blogs and recutting your
commercials on YouTube. They're defining
you on Wikipedia and ganging up on you in
social networking sites like Facebook. These
are all elements of a social phenomenon —
the groundswell — that has created a
permanent, long-lasting shift in the way the
world works.
Most companies see it as a threat…
What Caused It?
• Erosion of trust in business
• New Web and mobile technologies make
connecting with other people easier
• New super-charged word-of-mouth is the
new norm
Name some social media?
• YouTube
• Facebook
• Twitter
• Ning
• Digg
• Delicious
• UStream
Tip 1: Just do it.
• The Groundswell has made the decision of
whether or not to do social media
irrelevant. Get in there.
Tip 2: Marketing mix
• If your mix includes yellow page ads,
newspaper ads, flyers – think about some
new ways to reach people
– Look at time spent in traditional marketing and
see if some of that can go away to make room
for new methods
Tip 3: Start a FB Fan page
• Like a second Web site, this is a great way
to engage with your customers, offer
special discounts and promote events
Tip 4: Add a blog
• There are more than 2 billion blogs in
existence currently. Where’s yours?
• Blog about the things that interest you and
would be interesting to your customers
– Events
– Stories in the news about music making
• Don’t make it about selling – engage them
first
Tip 5: Measure
• Try new things and measure the outcomes
so that you know what is working and what
isn’t
• Use special URLs, Google Analytics and
many of the free tools
Questions?
Thank You!!
Scott Robertson, APR
[email protected]
Facebook: www.facebook.com/scott.robertson
Twitter: www.twitter.com/scottrNAMM