Transcript My name is Mr. Kanz.

“The Registrar is in!”
Tips for Managing Your
Image through Strategic
Communication
Demographics
•Small, Private in Cedar Rapids, IA
•Approx: 1,800 students
•Populations include:
•Traditional Undergraduate
•Adult Accelerated
•Graduate
• 3 RO staff members
• 600 to 1 staff to student ratio
The Problem
You mean I actually
have to apply for
graduation?
The Problem Part II: The Sequel
Our Solution
Tip #1: Engage
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Facebook/Twitter
Targeted Email
Message Design
Creativity
Facebook Chat
Web Redesign
Tip #2: Incorporate
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Staff Attitude
Staff Training
Office Arrangement
Office Organization
Office Goals
• Training on computer
station
• Training to improve
triage
• Update, organize and
catalog forms
• Improve efficiency of
processes
Tip #3: Presence
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Tables
Orientation
Portal Courses
Posters
Newspaper
Other Media
Evaluation
Come on! What’s
the deal, 1 person?
What to take with you..
Work with your Communication /
Marketing department
Prioritize – We didn’t try all these things in
one day
Don’t be afraid to Innovate
Questions