Transcript Social Media is where people are at! Ok…so

THIS PRESENTATION IS PROVIDED BY
(Put your Info here)
Your Company Name Here www.yourwebsite.com
More than 120 million users
log on to Facebook at least
once a day!
Visiting social sites is now the
4th most popular online activity,
ahead of personal email.
-"Dell sold $3,000,000 worth of
computers on Twitter”
- While 14% people trust ads,
76% people trust consumer
recommendations
Social Media Marketing
Why you need Social Media!
DATING SITE
FOR SOCIAL EVENTS
CREEPY :(
What is your
understanding of
CONFUSING
Social Media?
ONLY FOR TEENS
CONNECTING WITH OLD HIGH SCHOOL FRIENDS
What is the
current
condition of
your
business?
- Could you use more
effective Marketing?
- Could you use more
purchasing Customers?
Social Media Marketing works!
This presentation will show you why you need to be in the social space!
Major Corporations Use
it...
...and Make Money from
the increased traffic!
BUT THAT’S EXPECTED!
They have the high-end budget
Major Corps are able to experiment
Established Brand
Big budget Marketers in-house
Leverage media and PR contacts
Have an unfair advantage over small businesses
SO WHAT ABOUT THE
SMALL TO MID-SIZE
BUSINESS?
TRADITIONAL
MARKETING
Approach: Disrupted Attention & Awareness
Telemarketing, Direct Mailings, Radio, etc...
NEW MEDIA
MARKETING
Approach: Relationship driven, Permission based
Social Media, Opt-In emails, Blogs, etc...
HOW MUCH MONEY DID
YOU
SPEND LAST YEAR ON
PRINT ADVERTISEMENT
(NEWSPAPER, LOCAL
MAGAZINE ADS, YELLOW
PAGES,
ETC...)
Were you able to track your incoming traffic from
these advertisement?
What measurable BUZZ did Print Ads create for
your business?
Did you know?
- Your small business CAN COMPETE with the majors
- You can reach the same LOCAL demographic in a much more
authentic and meaningful way
- Spend ONLY A FRACTION of what you paid previously
Social Media will
do the job for you!
Social Media is
FREE!
It doesn’t cost you anything to set up an account!
It doesn’t cost you anything to maintain your social
profiles
It’s much like
Housekeeping...it doesn’t
cost you anything to clean
your home!
BUT...
LIFE
HAPPENS...
- RESPONSIBILITIES
- OBLIGATIONS
- FAMILY ENGAGEMENTS
- SPORTS
- ETC...
Most people HIRE a housekeeper or
maid service because they’re simply
TOO BUSY!
Business Owners are TOO BUSY
running their business
Sales, Book-keeping, Marketing,
Operations, etc...
Business Owners are TOO BUSY to
learn how to use New Media, keep up
with the ever changing landscape of
online best practices, etc...
Social Media Marketing and
Management is an in-demand position
to fill in the need for Quality Social
Media work!
Social Media
Marketer
Offer proven Strategies for online success
Maintain your Social Profiles while you concentrate
on running your day-to-day operations
Utilize FREE online tools (SAVE on your AD $$$$$)
Build your Brand online & LOCALLY!
Double your website Traffic (more attention!)
Increase your Conversion Rates (more Sales!)
Build “Trust” (more loyal customers!)
3 specific Case
Studies
- Curbside Cupcakes
- CoffeeGroundz
- Family wine
company
CASE STUDY #1:
CURBSIDE CUPCAKES
- INCREASED REVENUE
- INCREASED BRAND EXPOSURE
- EXPLOSIVE EXCITEMENT
Curbside Cupcakes, a mobile gourmet cupcake vendor in Washington, DC,
used Twitter and Facebook among other online platforms to build a significant
customer following. They built up over 3,100 Twitter follower and over 5,600
Facebook fans by posting a Cupcake Calendar with their locations for the month.
They also had “Wildcard Spots” days in which they revealed their destinations
via Twitter and Facebook. They engaged their following by tweeting with them,
and fans posted photos of their cupcakes and their interactions with the mobile
van on Facebook. This generated excitement in the shopping process for their
customers and increased the business’s exposure, following, and revenues.
CASE STUDY #2:
COFFEEGROUNDZ
- INCREASED REVENUE
- DOUBLED TRAFFIC
- INCREASED PR COVERAGE
A cross between a coffee house and a lounge in
Houston, TX, they were potentially the first to place and
receive a “to-go” order via Twitter. The company started
taking to-go” orders via direct message on Twitter, and
a whole new sales process was born. The café’s
business demand doubled as a result of this strategy,
coupled with good press coverage that increased
others’ awareness of this convenient way of ordering.
CASE STUDY #3:
Gary
Vaynerchuck
-More Money!!!!!
- Constant Interaction
-Increased Media Exposure
Social Media Marketing
WORKS
EFFECTIVE
RELEVANT
Ok…so what’s the
ROI?
What’s YOUR ROI on
traditional advertising?
Guarantee?
Ok…so what’s the
ROI?
Metrics, Followers
Numbers, “Likes”
Ok…so what’s the
ROI?
Guarantee!!!
- Leads, Referrals
- Exposure, Awareness
$$$$$$$$
Ok…so what’s the
ROI?
What’s your Conversion plan?
Are you prepared to close a deal?
Your traffic WILL
Increase…BUT…
Ok…so what’s the
ROI?
Are you prepared to do
business if you DON’T engage?
Social Media is where
people are at!
Where are you?
Interested in
knowing more?
Questions?
Visit my website
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session
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