Transcript Dia 1
Twitter je al? Sociale Media: een overzicht BViC – 1 december 2010 Cato Léonard – Bert Van Wassenhove Cato Léonard – Digital Marketing Consultant Business development and stratey at different companies: Ad-interim account director for Coca-Cola @ Amphion Marketing consultant @ Jules Destrooper Founding partner www.findthetigerteam.com Organiser of Digital Bootcamps @ large companies Previous: Sales Manager Paratel Business development manager in E-business Companies : Telindus, marchFIRST, Valoris Consultant Hypertrust and Unified Post Business development manager Pebblemedia Translation of innovative technology into marketing concepts Girl Geek Social even before Facebook Passionate about new media and the new technology [email protected] Bert Van Wassenhove – Managing Director Amphion Non-executive director @ ONE agency Author of articles in Digimedia, De Morgen ,.. Previous: Managing Partner @ ONE agency Account director – head of new marketing @ ONE agency Director @ Agency.com Interactive marketing strategy Highly motivated by digital media and innovation Active in online communities Blogger Sociale Media are places on the internet Where conversations are being held Ladies Circle – 18 november 2010 Cato Léonard Who uses Email Facebook,Netlog Twitter Linkedin Gowalla Foursquare Delicious Who has Regular mobile Blackberry Iphone Phone with internet access Ipad Where do you get the news? TV Radio Krant Internet We Facebook Twitter The world changes Why are social media important? Because the world has changed Linkedin Open for everybody Mainly professional use For Companies - Recruitment - Network Facebook Open or closed Friends - Fans Sharing of experiences, articles, pictures For companies - Sharing of information - Conversation tool with consumers, partners - Feedback tool Twitter Open for everybody Messages in 140 characters Presence from media/journalisten/politici Impact can be hugh Lexicon for Twitter # Hashtag : use for a common notification ReTweet: Tweet a tweet from someone else @name: to address someone a tweet Guidelines for Twitter Essentials Who are you: person/company What is your focus Why do you want to be on Twitter: define your goals Basics Tweet first Tweet about interesting professional articles Follow opinion leaders in your domain Follow journalists React on mentions Ask for Direct Message if you want a private discussion Twitter for internal communication? Yammer! The scale of how people gather information has changed Employees, clients and stakeholders are in the same network Use of Social media within Companies Gather information Customer Care R&D Marketing Sales Recruitment Pre-test tool Which department owns social media? PR Customer Care R&D IT Marketing Sales Recruitment Pre-test tool Conversation manager DON’T FORGET: Crisis communication Define Rules Flow Overtake by management: They must be familiar with the tools Before THE CRISIS Wrong use of social media Case: Nestlé Crisis? The power of the consumer Case: Nestlé [email protected] Twitter: catoleonard Linkedin Foursquare Facebook: privé ;-) [email protected] Twitter: Ibert Blog ; www.ibert.be Linkedin Foursquare Facebook: privé ;-)