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Marketing with
By
Nithin Vellappali
LOGO
Agenda
Introduction
Using Facebook in Business
Strategies for advertising success
Facebook Viral Marketing
Advantages of using Facebook in business
Conclusion
Facts and figures
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Youngest billionaire
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Times Most influential person of
2010
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Harward drop out
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Social Network Movie was based
on him
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CEO of Facebook
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Net worth of $ 6.9 billion
Facts and Figures
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500 million active users
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More than 120 million users log
onto Facebook once a day
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More than 1 billion photos are
uploaded each month
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More than 15,000 websites,
devices and applications have
implemented facebook connect
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Second most visited website in
world
http://www.marketingcharts.com/interactive/top-10-social-networking-websitesforums-november-2010-15359/
Marketing with
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How it will help ?
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ROI
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Initial Cost
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Understand the real need of Customer
Creating a Page for business
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Companies can open a page in facebook
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Here marketers and customers can interact with eachother and share
ideas
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Main thing to think while creaing a page
– What is the aim of the page
– How can you achieve your goal
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To access this page users should click on like button
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To create a page, http://www.facebook.com/pages/create.php
Create a page
Creating a Fb Marketing Strategy
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Create a nice Facebook page
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Add application
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Create unique events
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Discussion
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Use Facebook Connect to integrate your
business page
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Updating the page regularly
Example of a Fb page
Advertising your Fb page
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Adding application
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Posting information
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Commenting on discussions
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Indirect promotion
Different advertising strategies in Fb
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Building brand awareness
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Increasing Sales
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Advertise using Facebook Ads
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Using Facebook Marketplace
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Use Viral Marketing
Viral Marketing
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Sudden growth of poularity in our
advertisement
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Increases brand awareness
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Increases Sales
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Uses word of mouth
Ways to make it Viral
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Keep it Simple
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Offer exciting prize
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Run promotional event for a month
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Integrate it with Media Campaign
Example of Viral Marketing
Advantages of using Fb in Business
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More Activities in our Facebook
page can work as a SEO for search
engine
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Any users in Facebook can find
about our brand with the help of
Facebook page.
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Marketing is not limited to a
demographic region in Facebook
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Attracts more Clients
Advantages Contd.
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Run promotional events for Fans
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Can Sync our company website to
our Facebook Blog
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Can deal with unsatisfied customer
more conveniently
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Cost Effective